The impact of the Covid-19 pandemic on digital transformation within South African technology start-ups
| dc.contributor.author | Khumalo, Cebile Bongiwe | |
| dc.contributor.supervisor | Patrick, Zhuwao | |
| dc.date.accessioned | 2025-08-21T10:10:49Z | |
| dc.date.issued | 2024 | |
| dc.description | A research report submitted in fulfillment of the requirements for the Master of Business Administration, In the Faculty of Commerce, Law and Management, School of Wits Business School, University of the Witwatersrand, Johannesburg, 2024 | |
| dc.description.abstract | In 2020 the world got faced with the coronavirus (COVID‐19) pandemic, which brought upon changes that affected many organisations. This study investigates how Covid-19 affected the digital transformation for technology start-ups within the fintech industry. In achieving the objective, the study followed a qualitative approach and interviewed 15 business owners, managers and executives from different fintech companies. The key findings of the study is that fintech companies are digitally matured organisations and had implemented digital initiatives as a result of Covid-19, and these initiatives will be sustained moving forward and set a new trend for the fintech industry. The study has concluded that the Covid-19 pandemic accelerated the digital transformation of technology start-ups within the fintech industry through numerous digital transformation initiatives that were implemented. This study recommends that further research should be done on finding interpretative models and frameworks that could be used to evaluate digital transformation within technology start-ups. | |
| dc.description.submitter | MM2024 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Khumalo, Cebile Bongiwe. (2024). The impact of the Covid-19 pandemic on digital transformation within South African technology start-ups [Master`s dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/45997 | |
| dc.identifier.uri | https://hdl.handle.net/10539/45997 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | UCTD | |
| dc.subject | DIGITAL TRANSFORMATION | |
| dc.subject | STARTUPS | |
| dc.subject | FINTECH | |
| dc.subject.primarysdg | SDG-9: Industry, innovation and infrastructure | |
| dc.subject.secondarysdg | SDG-3: Good health and well-being | |
| dc.title | The impact of the Covid-19 pandemic on digital transformation within South African technology start-ups | |
| dc.type | Dissertation |