Personal values, consumer behaviour and brand image perceptions

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dc.contributor.authorBurgess, Steven Michael
dc.date.accessioned2017-01-30T12:44:27Z
dc.date.available2017-01-30T12:44:27Z
dc.date.issued2017-01-30
dc.descriptionA Thesis Submitted to the Faculty of Commerce University of the Witwatersrand, Johannesburg for the Degree of Doctor of Philosophy Johannestmr.g 1990en_ZA
dc.description.abstractThe purpose of this thesis is to investigate the link between personal values, consumer behaviour and brand image perceptions. Recent developments in consumer research and psychology. [Abbreviated Abstract. Open document to view full version]en_ZA
dc.description.librarianMT2017en_ZA
dc.identifier.urihttp://hdl.handle.net/10539/21787
dc.language.isoenen_ZA
dc.titlePersonal values, consumer behaviour and brand image perceptionsen_ZA
dc.typeThesisen_ZA
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