Personal values, consumer behaviour and brand image perceptions
| dc.contributor.author | Burgess, Steven Michael | |
| dc.date.accessioned | 2017-01-30T12:44:27Z | |
| dc.date.available | 2017-01-30T12:44:27Z | |
| dc.date.issued | 2017-01-30 | |
| dc.description | A Thesis Submitted to the Faculty of Commerce University of the Witwatersrand, Johannesburg for the Degree of Doctor of Philosophy Johannestmr.g 1990 | en_ZA |
| dc.description.abstract | The purpose of this thesis is to investigate the link between personal values, consumer behaviour and brand image perceptions. Recent developments in consumer research and psychology. [Abbreviated Abstract. Open document to view full version] | en_ZA |
| dc.description.librarian | MT2017 | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/10539/21787 | |
| dc.language.iso | en | en_ZA |
| dc.title | Personal values, consumer behaviour and brand image perceptions | en_ZA |
| dc.type | Thesis | en_ZA |
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