Personal values, consumer behaviour and brand image perceptions
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Burgess, Steven Michael
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Abstract
The purpose of this thesis is to investigate the link between personal values, consumer behaviour and brand image perceptions. Recent developments in consumer research and psychology.
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Description
A Thesis Submitted to the Faculty of Commerce
University of the Witwatersrand, Johannesburg
for the Degree of Doctor of Philosophy
Johannestmr.g 1990