Marketing Guest Houses in South Africa

Show simple item record Volek, Edward 2011-06-24T09:01:47Z 2011-06-24T09:01:47Z 2011-06-24
dc.description MBA - WBS en_US
dc.description.abstract Guest house owners are often owner-managers whose resources of time and money are extended to the limit. It is important that they market their establishments wisely. The objective of this research was to investigate accommodation search tools and selection criteria as deemed important by guests and perceived important by owners. Data was collected in the form of questionnaires completed by owners and guests. The ordinal level response data was rescaled before being interpreted. The main findings of this report were that owners placed more emphasis on providing internet search tools than on network marketing to attract new customers. Further, while owners and guests agreed on the broad groupings of cleanliness, security and service as being important guest house selection criteria, owners tended to exaggerate the importance of each of the individual criteria and lacked the ability to adequately perceive the degree of importance of criteria as the guests saw them en_US
dc.language.iso en en_US
dc.subject Marketing en_US
dc.subject Guest houses en_US
dc.title Marketing Guest Houses in South Africa en_US
dc.type Thesis en_US

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