Wits Business School (ETDs)

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    Perspectives of employees on the effectiveness of performance management at a selected chemical plant in the Free State province, South Africa
    (University of the Witwatersrand, Johannesburg, 2024) Gare, Tshepo; Gobind, Jenika
    Purpose – Concerns about the effectiveness of performance management have led researchers to explore several ways of measuring it. Despite extensive research, there is a gap in understanding how employees perceive performance management systems, particularly in the chemical industry in the Free State province, South Africa. This study aims to assess the effectiveness of performance management at a selected chemical plant from employees’ perspectives, focusing on critical factors such as accuracy, fairness, and management transparency. Design/method/approach – A qualitative research method was employed. Interviews were conducted with employees from various occupational backgrounds to gather in-depth insights into their views on the performance management process. Findings – The study found that employees perceived the performance management system as generally effective but highlighted areas needing improvement, particularly in terms of transparency and fairness. Employees valued accuracy in performance assessments but expressed concerns about potential biases and lack of clear communication from management. Research limitations/implications – This study is limited to a single chemical plant in the Free State province, which may not be representative of the entire chemical industry. However, the findings provide a foundation for future research in other chemical plants and similar industrial settings. Contribution – This study contributes to the existing literature by providing empirical evidence on employees’ perceptions of performance management in the chemical industry in South Africa. It highlights the importance of management transparency and fairness in enhancing the effectiveness of performance management systems.
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    Effectiveness of cause-related marketing strategies within the fast-moving customer goods (FMCG) industry in South Africa
    (University of the Witwatersrand, Johannesburg, 2022) Moeti, Louwella
    It has become incumbent upon businesses to make a difference in society and their communities. To fill this requirement, many businesses associate themselves with a cause that makes a difference in society, resulting in cause-related marketing (CRM). This study sought to investigate the effectiveness of CRM strategies within the South African fast-moving consumer goods (FMCG) sector. More specifically, the study sought to examine the attributes that lead to the successful implementation of CRM in the South African FMCG sector, to determine the factors which lead to favourable responses towards CRM in the South African FMCG sector and to develop a framework for successful implementation of CRM in the South African FMCG sector. The research was conducted through a quantitative approach, where data collection was done through a web-based survey. The target sample size was 300 consumers aged 21 to 45, after which 150 responses were deemed useful. The sampling method adopted by the study were the convenience and snowballing sampling where every available subject was asked to complete the survey. The study established a strong and definite correlation between the type of product and customer support, duration of a partnership and customer support, donation amount and customer support, and the product's price and customer support. The study's findings offer knowledge and insights into the factors that drive effective CRM strategies within the South African FMCG sector. Based on the findings, it is recommended that companies be strategic on the type of product used in CRM initiatives; keep product price at a minimum; double the donation amount and support the same cause for longer.