Wits Business School (ETDs)

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    Gamification to educate consumers about cybercrime in South Africa
    (University of the Witwatersrand, Johannesburg, 2024) Maselo, Kehilwe Venacia; Lee, Gregory
    This study examines the impact of gamification on South African consumers attitudes and understanding of cybercrime. Given the increasing reliance on the Internet activities such as social media, digital banking, and e-commerce, there is a critical need for consumers to adopt basic security measures to protect themselves against threats such as privacy breaches, identity theft, cyberbullying, and exposure to harmful content. However, many individuals lack the necessary knowledge and expertise to ensure their online security. The research explores the challenges associated with enhancing security awareness and assesses the potential of gamification techniques to overcome these obstacles. By integrating game mechanics and elements into online security awareness activities, the study aims to make learning about cybersecurity engaging and enjoyable, leading to better understanding and adoption of safe online practices. The findings indicate that gamification significantly enhances consumer engagement, knowledge retention, and proactive cybersecurity behaviours. Additionally, the research contributes to the theoretical framework of Self-Determination Theory (SDT) and behavioural science by providing empirical evidence that intrinsic motivation, fostered through gamification, enhances learning outcomes and behaviour change in cybercrime education. These insights offer valuable implications for businesses and organisations seeking to improve their cybersecurity training and consumer awareness campaigns. Ultimately, this research highlights gamification’s potential to transform cybersecurity education and to promote a more cyber-aware and proactive consumer base in South Africa
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    The perceived impact of security and privacy risks on social commerce amongst social media users in South Africa
    (University of the Witwatersrand, Johannesburg, 2023) Ramjith, Samresh
    This research investigated the influence of social media attitude, social media trust, and risk awareness (cybersecurity and privacy) on social commerce intention. Five hypotheses were proposed, which were then tested with a sample of social media users via an online survey. Survey results were cleaned and then analysed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software. The study did not find a significant direct effect of social media attitude on social commerce intention, but did find that social media attitude was found to significantly influence social media trust. The moderation effects of cybersecurity risk awareness and privacy risk awareness on the relationship between social media trust and social commerce intention were not supported. The study supports and reinforces the importance of trust in social commerce and the need for businesses and social media platforms to continuously work to enhance trust amongst users. A research outcome is the necessity for deeper investigation into the role of user attitudes and risk awareness in social commerce. The study contributes to the social commerce literature by providing empirical evidence about the complex interplay between trust, attitude, and risk awareness, contributing to enhancing understanding of these relationships and their impact on business strategies