Wits Business School (ETDs)

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End date: 2019Has files: Yes

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    Experiences of positive psychology coaching for women’s success in workplace
    (University of the Witwatersrand, Johannesburg, 2018) Mokwele, Mapaseka
    The findings of the study revealed that positive psychology coaching assists the coachees in their ability to develop positive thinking; it helps to improve confidence and resilience, enhances self-awareness and interpersonal skills, enhances learning and knowledge and also enhances decision making skills. Despite this, there were challenges that were highlighted during the use of positive psychology coaching. There were three core challenges that were revealed by the findings, which were the personal coachee challenges, environmental challenges, as well as the PPC tools and methodology challenges. The findings show there were overall benefits which entailed higher level of self-awareness and control where the coachees were able to tap into their strengths, increased their energy, eliminated negative thoughts and felt empowered in so far as being able to achieve all their desires. It is evident that positive psychology coaching is a vital tool for women in leadership as it enhances their ability to go for what they want and believe in themselves, thereby reaching their optimum psychological aspects resulting in success in the workplace
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    Early-stage entrepreneurs’ marketing activity in South Africa
    (University of the Witwatersrand, Johannesburg, 2019) Botha, Jamie-Lee Ann; Mazonde, Nomusa
    Purpose: This paper explored the unique characteristics of the marketing function of early-stage entrepreneurs operating in South Africa. Methodology/approach: A qualitative study was done. The data was collected by doing unstructured face-to-face interviews to conceptualise the unique marketing activities of early-stage entrepreneurs operating in the South African market. Findings: The study indicated that entrepreneurs do digital marketing; however, the primary marketing activity is the ‘on the ground’ marketing. Entrepreneurs still execute old fashioned, cold calling and relationship building with the customer at the centre of the business. Entrepreneurs boasted of their agility to adopt new technology and offer personalised service and product packages to meet the customer’s needs. Value: This paper uncovered the marketing activities of early-stage entrepreneurs and highlighted the marketing areas that need improvement. The results will assist entrepreneurs in the early business development stages with their marketing endeavours and enhance the business performance. The research contributed to the domain of entrepreneurial marketing
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    Shared Mobility and Private Vehicle Ownership: A South African Perspective
    (University of the Witwatersrand, Johannesburg, 2019) Radebe, Valela Napthtal; Ndaba, Zanele
    When former and late President Nelson Mandela arrived in Soweto after his release from prison in 1990, he was surprised to see the high number of private vehicles that were there since his imprisonment in the early 1960’s. The improved living standards (in spite of Apartheid) and poor public transport services had led to an increase in private vehicle ownership by Sowetans. Unlike in other more affluent areas, the majority of vehicles leaving Soweto on any given weekday have at least three occupants and some may even be overloaded. Owing to the high cost of owning and maintaining private vehicles, owners thereof have had to organise lift clubs to share costs with commuters for trips of similar origins and destinations. This form of shared mobility has also been very popular in other parts of South Africa. The lack of viable mass-transit public transport services in both poor and affluent areas has placed more reliance on private vehicles. Outdated public transport services in cities like Johannesburg are still clustered around old economic nodes like the Johannesburg Central. Rail lines built in the 1960’s and 1970’s are still based on transporting daily commuters to these central business districts. However, new economic hubs have since mushroomed in commercial districts in the north of Johannesburg in areas like Sandton, Fourways and Rosebank. The relocation in the late 1990’s of the Johannesburg Securities Exchange from Johannesburg Central to Sandton proved to be a catalyst to this business migration. Owing to the inflexibility of traditional public transport, mini-bus taxis have had to fill this void for poorer communities
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    Success Drivers for Independent Feature Filmmaking in South Africa
    (University of the Witwatersrand, Johannesburg, 2011-06) Heatlie, Damon; Marcelle, Gillian
    This qualitative research addresses the central research question ­‐ why is the South African feature film industry uncompetitive, and what are the key drivers for producing profitable films in the South African context? The central conceptual framework used is value chain analysis. The study limits its scope to focusing specifically on the development and distribution stages of the independent feature film value chain. The study commences by investigating the historic poor performance of South African films, which typically were not able to recoup costs and move into profitability. The study interrogates the critical role of the independent film producer as a ‘creative entrepreneur’ and looks at examples of successful film industry development in other emerging economies. The research then examines what international research indicates as success factors at the development stage, followed by an exploration of the rapidly changing digital landscape of film distribution and its associated opportunities. The empirical research component comprises of the analysis of semi-­‐structured expert interviews with 12 industry stakeholders – producers, distributors and funder­‐investors involved in feature filmmaking in South Africa. The data analysis involved thematic encoding, a reduction of 10 open–ended questions to four key thematic domains that presented in the findings: ‘understanding the market’, ‘finding a business model’, ‘government support’ and ‘embracing distribution challenges’. Conclusions drawn from the findings were that producers have historically misunderstood audience needs and market volumes for their films, that profitability is achievable if one targets local markets modestly, that government support is critical but deficient in the South African environment, and that South African films need committed local distributors and exhibitors even before serious investment in Internet based distribution mechanisms. This study adds empirical data to an under researched field and contributes to understanding the nature of creative industries and their dynamics.
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    Employee-owned companies: A potential solution to minimising industrial action in South Africa
    (University of the Witwatersrand, Johannesburg, 2016-03) Sebesho, Bonga; Horne, Renee
    The purpose of this research was to assess the employee-owned company model as a potential solution to minimise industrial action in South Africa. Employee ownership, positioned as a key pillar of broad-based black economic empowerment (BBBEE) (Mosai & Reynolds, 2003), is linked to increased employee participation and ultimately to improved industrial relations as a result of increased engagement between employers and employees. Research was undertaken through a study of the multiple methods in which employee ownership is implemented across various industries in South Africa taking into account the reasons for the implementation of employee ownership. This research attempted to cover a wide spectrum of employee ownership models ranging from once-off employee share ownership schemes (ESOPs) to closed employee ownership schemes. Qualitative data was collected through in-depth interviews, utilising the Delphi technique, with a sample of 11 respondents who have been involved in the implementation of employee ownership schemes. The data was content-analysed and the findings suggested that employee ownership has the ability to engender increased participation. The findings of the study suggest that the successful implementation of employee ownership in South Africa has been severely impacted by historical issues relating to financial preparedness from employees and the deep entrenchment of the shareholder value as well as the compliance burden from a business perspective. The study concludes that employee ownership can play a role in engendering meaningful economic participation and consequently reduce the incidence of industrial action. However, in order to achieve its desired objective the government will need to put in place effective incentives as well as powerful disincentives to encourage implementation of long term ownership schemes. This study may provide guidance to South African companies, government and other stakeholders seeking to find broad-based and inclusive models in order to increase employee representation and participation in corporate decision making. The research findings may assist these organisations to find new ways to create a more inclusive economic environment through leveraging the benefits of employee ownership to decrease the incidence of industrial action and ultimately improve output.
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    The Impact of Employee Shareholding Option Plans on Company Performance in South Africa
    (University of the Witwatersrand, Johannesburg, 2009-07) Motswenyane, Papillon; Ncube, Mthuli
    Employee Share Option Plans (ESOPs) are widely applied in the South African context to disseminate wealth to Historically Disadvantaged South Africans (HDSAs). This opinion is affirmed by an increased application of the concept on a number of Broad Based Black Economic Empowerment (BBBEE) transaction deals concluded recently. The research explored the impact of these schemes on company performance and also investigated the resultant economic impact on participating employees. Data was collected from JSE-listed companies that have implemented these schemes over an eight year period between the years 2000 and 2008. Tobin's Q ratios were constructed using data from various sources with annual reports as the primary source of data. An event analysis was undertaken by measuring Tobin's Q of the said companies before and after the implementation of the respective schemes. A secondary process collated data from a survey of employees participating in the schemes to measure their increased productivity and also to ascertain financial employee spin-offs from the schemes. The research found inconclusive evidence that ESOPs impact positively on company performance. However evidence of a strong correlation between potential productivity increases and the schemes was confirmed . Also, a relationship between an employee's level and term of participation to financial reward was established. This research will assist companies in structuring their ESOPs in relation to individual employee contribution to enhance company performance and will also provide guidance on ESOPs financial impact on employees.
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    The effect of employee share ownership on company performance in South African mining
    (University of the Witwatersrand, Johannesburg, 2014-08) Khan, Shameegh
    This study investigates the effects of Employee Share Ownership Plans (ESOP’s) on company profitability in the South African mining industry for companies listed on the Johannesburg Stock Exchange (JSE). The South African mining industry has been in the global spotlight since the Marikana miners’ strike of 2012 and the subsequent killing of 34 people on 16 August 2012. ESOP’s can be used to stabilize the sector by alleviating some of the tension that is present between workers, shareholders, management and government. This research uses the same measurement as Spiess and Affleck-Graves (1995), who measure share price performance as a cumulative average of returns (CAAR) over a five year period. Regression analysis is used to test for correlations and descriptive statistics is used to explain findings (Spiess & Affleck-Graves, 1995). The difference between companies that do not have ESOP’s in place is negative for (CAAR) compared to those who have an ESOP in place. This is consistent with the theory and findings of studies such as Robinson and Zhang (2005). It has been applied to the South African context within the JSE listed mining sector. The theory that ESOP’s will improve profitability of a company listed on the JSE within South African mining has been found to be statistically significant. ESOP’s can help improve cumulative profits and help transform the industry through share ownership of workers which will help decrease the gap between CEO’s remunerations and the lowest paid workers.
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    Entrepreneurial orientation of the City of Johannesburg
    (University of the Witwatersrand, Johannesburg, 2019) Malakoane, Jones
    The notion of entrepreneurial orientation (EO) is important because it contributes to the fundamental apprehension of entrepreneurship. Increasingly, attention is being paid by scholars and policy makers to the concept of entrepreneurial ecosystems (EE) as incubators of innovation, creativity and entrepreneurship. Though the concept is still in its embryonic phase, well performing entrepreneurial ecosystems such as the Silicon Valley in California are the envy of many governments striving for economic success, through promotion of entrepreneurship. The primary objective of this study was to explore the relationship between the perceived entrepreneurial orientation of the City of Johannesburg Department of Economic Development (CoJ-DeD) and the perceived City of Johannesburg’s (CoJ) local EE performance. EO of an organisation, for the purpose of this study, is reflected in the organisation’s innovativeness, proactiveness and risk-taking abilities while EE was measured by the three variables, opportunity exploitation (OE), opportunity recognition (OR) and entrepreneurial activity (EA). The data relating to the perceived city’s EE performance was from 109 usable questionnaires collected from a target sample size of 150, the sample’s population was comprised of nascent entrepreneurs, early start-up and established business owners in the CoJ. The data concerning perceived EO of CoJ-DeD officials was from 46 usable questionnaires, this sample was collected from a population of 50 CoJ-DeD officials, comprised of middle and senior managers. The measuring instruments construct validity was evaluated by means of Cronbach alpha coefficients and principal component exploratory factor analysis. The Welch’s t-test was utilized to assess the study’s conceptual framework model. The results showed that EO of the CoJ-DeD officials is defined by proactiveness, innovativeness and risk-taking and the city’s local EE perceived performance is defined only by opportunity exploitation and opportunity recognition. The results also showed a positive relationship between innovation and opportunity recognition, proactiveness and opportunity recognition and between risk-taking and opportunity recognition. It is vi recommended that entrepreneurship becomes the dominant strategic thinking in the CoJ to help unlock opportunities and new sources of value, services and innovation.
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    Changes in consumer behaviour of urban black emerging middle-class consumers in South Africa, as a result of rural to urban migration
    (2019-03) Malesa, Nnaniki
    Multinational Corporations (MNCs) are facing the scenario that established markets are becoming saturated. They have consequently identified that pursuing entry in emerging markets will contribute to the growth of their respective brands. In turn, the development of emerging market strategies adapted to reflect understanding and localisation of the consumer behaviour habits found within these emerging markets, has become a priority for them. It is within this context that this research study was undertaken. The purpose of this research study was to investigate the changes in consumer behaviour of black emerging class consumers when they migrate from rural areas within SA to urban areas of Gauteng. A qualitative research methodology was pursued with three focus groups to understand the changes in their consumer behaviour across four key themes, namely: Circular Migrators and Remittance providers to rural dwellers; dietary consumption habits; purchase decision making and shopping habits; as well as appreciation for high-value products. Findings from this research study highlighted that black emerging middle-class consumers who migrated from rural areas of South Africa to urban areas of Gauteng remain circular migrators and do not see Gauteng as a permanent establishment for them. In addition, upon migrating to urban areas of Gauteng, these consumers continued to keep in contact with their rural-based relatives. These urban-based participants confirmed that they remitted groceries, money as well as furniture to their rural-based relatives. Lastly, the research findings confirmed that, upon migrating from rural areas to urban areas of Gauteng, the consumer behaviour habits of these participants changed. Their dietary consumption habits, their decision-making shopping habits, as well as their grocery shopping purchase habits reflected changes in their consumer behaviour patterns. In addition, it was identified in this study that the dietary consumption behaviour, decisionmaking shopping habits, as well as grocery shopping purchase habits of the rural-based relatives also changed. This was as a result of being influenced by the changing consumer behaviour habits of the urban-based participants who remitted contributions to them regularly. The findings of this research report have practical implications when pursuing strategies in emerging markets such as South Africa. In ensuring that the strategies deployed have factored an understanding of the local market and placing the consumers’ interests at heart, three key areas are proposed for consideration when developing emerging market strategies in this rural-urban context. Firstly, the decreasing rural-urban gap eminent in the changes to dietary consumption habits and grocery purchases that are similar between the two areas needs consideration. Secondly, the increasing “urban poverty”, contributed to by the limited access of basic services to the peri-urban communities, must be recognized. Lastly, the role aspiration plays in driving desire and subsequent acquisition of high-valued products by emerging middle-class consumers, is important.
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    An application of goal programming model to a bank balance sheet management
    (2019) Chiwandire, Denise D M
    The research presented the application of a goal programming model to the balance sheet management of South African Banks in segmented markets based on multiple goals such as asset accumulation, total liability, shareholders wealth, profitability, earnings and total goal achievement. The significance of the study can measure the effectiveness of policy decisions and plan future investments effectively. The model determined the optimal structure of the balance sheet based on the fulfilment of strategic objectives. Data collected from annual financial reports covered the period 2011 to 2019. The solutions showed the achievement of all goals and possible improvements in target values for optimization.