Electronic Theses and Dissertations (Masters/MBA)

Permanent URI for this collectionhttps://hdl.handle.net/10539/37942

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    Platform Business Models in the South African Banking Environment
    (University of the Witwatersrand, Johannesburg, 2023) Phiri, Soneni
    Traditional businesses are known to be linear in nature. However, this linear nature has been disrupted as the advent of technology and in particular the Internet has given rise to digitization and eCommerce. Businesses, like man, by nature are evolving. The 21st century has seen the birth of a new and fast- evolving business model, known as the platform business. Various explanations have been forwarded in an effort to define the very nature of the platform business model. This study aims to address the definition of this model within a South African business framework, with a particular emphasis on the banking sector. Data was collected through qualitative research, by means of face-to-face interviews with predetermined questions posed to a select population of business executives from across various industries. The key findings were that within the business environment there is an understanding of the nature of a platform business. However, its definitions are varied and will evolve with its growth and usage. Furthermore, this study addresses the key distinctions between eCommerce and platform businesses, concluding with a bias towards adopting the platform business model within the banking sector
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    Factors influencing the adoption of Instagram as a social commerce channel by SA consumers.
    (University of the Witswatersrand, Johannesburg, 2023) Girdharilall, Michelle; Chalomba, Nakuze
    The increasing popularity of social media has led to the rise of social commerce in South Africa. Consumers are welcoming these new modes of shopping as they offer more convenience than traditional electronic commerce methods. This research will seek to identify the factors which influence consumers to use Instagram social commerce. These insights are key to small businesses to attract and retain consumers on Instagram. This research is composed of fifteen qualitative interviews with purposely selected participants who have had experience using Instagram social commerce. The effect of Experience Quality, Perceived Easiness, Social Influence and Privacy Concerns were explored on consumers' trust and use of Instagram social commerce. Trust theory, Trust theory for social commerce and the Theory of Planned Behavior were used as foundations for this research. The results revealed that Experience Quality, Perceived Easiness, Social Influence and Privacy Concerns affected consumers' trust in Instagram social commerce. This research allowed us to probe into the details around these factors and identify relevant recommendations for businesses to succeed with Instagram social commerce.