Electronic Theses and Dissertations (Masters/MBA)
Permanent URI for this collectionhttps://hdl.handle.net/10539/37942
Browse
2 results
Search Results
Item Trust in E-commerce and its impact on the purchase intention of consumers in south africa(University of the Witwatersrand, Johannesburg, 2024) Esther, Mufhadi Thilimbilu; Pillay, KiruThe COVID-19 pandemic brought many challenges to companies. With the restrictions that were imposed, companies were forced to look at their digital transformation strategy to first overcome the challenges they were facing and second to determine what digital technologies could be leveraged to fast-track services and service delivery to their consumers. This research study seeks to understand the role of online trust in stimulating the purchase intention of e-commerce consumers in the South African market. The study applied an experimental research design to address the research questions. Data was collected using a structured questionnaire collected through an online survey. Data was analysed using descriptive statistics and inferential statistics (chi- squared test). Furthermore, to investigate the relationship between privacy concerns and online trust in e-commerce consumers in South Africa, regression analysis was applied, and a p-value of 0.05 was used. The SPSS Version 28 was used to analyse the data. Results show that online shopping occurs predominantly amongst youth between 18 and 39 years old with an honours degree education. Most of the participants purchase online for convenience (27.9%), and 2.6% of participants mentioned fear of cybercrime as the reason for not using online shopping. Perceived risk influences consumers’ decision-making processes for buying products on e-commerce platforms. Most of the participants learned about online shopping from social media platforms (32.5%) and 11.3% from word of mouth. Most of the participants trust the e-commerce (75%). The majority of participants mentioned that website safety and ease of navigation (95%) encourage them to purchase online. Also, 90% of participants believe that familiarity with the website before making an actual purchase reduces the risk of shopping online. This study recommended providing more online shopping platforms to youth and educated consumers since this group is more aware of the risk factors associated with online shopping.Item The impact of trust in online shopping behaviour of the middle class in Gauteng(University of the Witswatersrand, Johannesburg, 2023) Mafokeng, ThaboI can genuinely affirm that reaching such an achievement would not have been possible without the support of many individuals. I extend my heartfelt gratitude to Professor Adheesh Budree for supervising my research throughout the past year. Thank you once again for your patience, time, invaluable ideas, and constant motivation. I appreciate your meticulous review of my study and your constructive comments and suggestions. I also express my thanks to Ms. Ayanda Magina and Professor Jabulile Msimango Galawe for their expertise and guidance, as well as to all the other individuals who contributed by participating in the research questionnaire. I am deeply grateful for every bit of assistance and effort. Lastly, I offer special thanks to my family for their unwavering support, understanding, and patience. It is with you that this study has found its place