Electronic Theses and Dissertations (Masters/MBA)

Permanent URI for this collectionhttps://hdl.handle.net/10539/37942

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    Relationship between small business success and financial management competencies amongst African female entrepreneurs in Gauteng Province, South Africa
    (University of the Witwatersrand, Johannesburg, 2024) Mabusela, Gail; Chakamera, Chengete
    Background: Small businesses, especially those run by black women, play a crucial role in the economy of Gauteng province in South Africa. However, for a few reasons, the reality is that a variety of these black businesses struggle to survive for more than three years. Objective: This study aims to examine how critical financial management skills such as budgeting, planning, basic business governance and general management affect the success of black women-owned small businesses. Methods: The study takes a quantitative research approach and uses factor analysis and regression analysis to analyse data collected through a survey of 83 participants, including owners, managers, and employees. The survey examines perceptions of the importance of budgeting, planning, governance and general management skills. Results: The results indicate that financial management competencies (budgeting, planning, basic governance and general management) have a positive and significant influence on business success. Conclusion: The results emphasise the interconnectedness of financial management skills and their importance to the success of small businesses run by women entrepreneurs. These findings have implications for business practices and policy development. Contribution: This research provides valuable insights for women entrepreneurs, policymakers and researchers and highlights the critical role of financial management in the success of small businesses in South Africa. It lays the foundation for future research on the nuanced dynamics of financial management in this sector
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    The use of digital marketing for sales growth in women-owned small, medium and micro-enterprises in South Africa
    (2022-03) Mthethwa, Pumza
    Women are an important part of the entrepreneurial economy. In the 4th industrial revolution, incorporating the latest available tools was an important part of growth and business sustainability. The purpose of this study is to understand the digital marketing usage by women-owned SMMEs in South Africa. The research method utilised was interviews using a convenience sample from 15 participants. The participants were drawn from women-owned businesses and comprised of business owners and employees responsible for marketing within the organisation. The findings show that women-owned SMMEs are aware of and do use some of the available digital platforms. However, their knowledge of how to fully leverage these platforms and take advantage of them is limited. The study highlighted that there are challenges faced by the WO businesses in leveraging digital marketing in their businesses this can be attributed to a deeply entrenched inequality in society or from the fact that women entrepreneurs start off from a worse of position versus men. Interestingly the digital world reflects what happens in the real world. Recommendations include an establishment of a woman representation body that will represent women-owned SMMEs in the public and private sectors, training that will provide easy to implement measures and quantifiable outcomes for SMMEs to use in their strategies or in cases of outsourcing digital marketing implementation to a third party