Electronic Theses and Dissertations (Masters/MBA)

Permanent URI for this collectionhttps://hdl.handle.net/10539/37942

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    Trust in E-commerce and its impact on the purchase intention of consumers in south africa
    (University of the Witwatersrand, Johannesburg, 2024) Esther, Mufhadi Thilimbilu; Pillay, Kiru
    The COVID-19 pandemic brought many challenges to companies. With the restrictions that were imposed, companies were forced to look at their digital transformation strategy to first overcome the challenges they were facing and second to determine what digital technologies could be leveraged to fast-track services and service delivery to their consumers. This research study seeks to understand the role of online trust in stimulating the purchase intention of e-commerce consumers in the South African market. The study applied an experimental research design to address the research questions. Data was collected using a structured questionnaire collected through an online survey. Data was analysed using descriptive statistics and inferential statistics (chi- squared test). Furthermore, to investigate the relationship between privacy concerns and online trust in e-commerce consumers in South Africa, regression analysis was applied, and a p-value of 0.05 was used. The SPSS Version 28 was used to analyse the data. Results show that online shopping occurs predominantly amongst youth between 18 and 39 years old with an honours degree education. Most of the participants purchase online for convenience (27.9%), and 2.6% of participants mentioned fear of cybercrime as the reason for not using online shopping. Perceived risk influences consumers’ decision-making processes for buying products on e-commerce platforms. Most of the participants learned about online shopping from social media platforms (32.5%) and 11.3% from word of mouth. Most of the participants trust the e-commerce (75%). The majority of participants mentioned that website safety and ease of navigation (95%) encourage them to purchase online. Also, 90% of participants believe that familiarity with the website before making an actual purchase reduces the risk of shopping online. This study recommended providing more online shopping platforms to youth and educated consumers since this group is more aware of the risk factors associated with online shopping.
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    Adoption of embedded subscriber identity module (ESIM) technology services by South African smartphone users for international roaming
    (University of the Witwatersrand, Johannesburg, 2023) Singh, Sharon
    The objective of this study was to investigate the factors that influence the intention to adopt ESIM (embedded SIM) technology for international roaming services by South African smartphone users. Currently, the Subscriber Identity Module (SIM) is a physical hardware with an integrated chipset that is inserted into mobile handsets. Physical SIM cards allow a single profile to be provisioned for users. The next evolution in SIM card technology, ESIM, have the capability to support multiple user profiles. The development of services and new business models enabled through ESIM technology is dependent on the willingness of users to adopt these services. A theoretical model was developed using TAM as a basis with the additional constructs of trust and risk to test the intention to adopt international roaming services. A cross-sectional, quantitative study using an online survey instrument was employed. A sample size of 142 was collected. The sampling method used was a non-probability, convenience sampling technique and Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measures and the main conceptual model was tested using structural equation modelling (SEM). Perceived ease of use and perceived usefulness were identified as the most significant factors that influence the intention to adopt ESIM roaming services. Perceived usefulness was identified as significant mediating variable between perceived ease of use and intention to adopt. Perceived risk presented as statistically significant, direct influences on intention to adopt. The trust factor had an insignificant influence of the intention to adopt. The study’s findings form a basis for future research on ESIM enabled services. These findings are relevant to mobile operators, technology platform owners and developers of services for ESIM enabled devices (smartphones, wearables and internet of things devices) with the intent to understand factors that drive users’ intention to adopt service