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Browsing School of Social Sciences (ETDs) by Keyword "Affect"
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Item A Podcast Original: Feeling out Black Contemporary Masculinity in South Africa(University of the Witwatersrand, Johannesburg, 2023-08) Mkhwanazi, Vuyiswa Samukelisiwe Nomvula; Kiguwa, PeaceThis research report provides detailed account of the ways in which “Podcast and Chill with MacG” possibly surfaces affective identifications and attachments in its representations of black masculinity. The theoretical explorations are performed with the Millennial and Gen-Z aged masculine audience in mind as they would be the main consumers of this podcast. This study uses affect theory as its theoretical framework - particularly as it is offered by Sara Ahmed in conversation with Tomkins’ work. The study has taken on a qualitative approach. Data collection occurred through purposive sampling of three sixty minute [or longer] episodes of the podcast. The specific episodes feature the following people as interviewees or guests: media personality Jub Jub, comedian and actor Mpho “Popps” Modikane as well as radio personality and reality television star, Dineo Ranaka. The data is analysed and interpreted by means of critical discourse analysis which is focused on studying and analysing spoken and written texts for the purpose of revealing discursive sources of bias, inequality, dominance and power. This paper utilises a culturally responsive relational reflexive ethical framework. The key findings of this paper are that the podcast guest embody one of the following Jungian archetypes: fallen hero [Jub Jub], jester [Mpho Popps] and rebel [Dineo Ranaka]. Furthermore, the fallen hero and jester embody affects of elevation and pride, as well as anxiety respectively. The rebel subverts expectation by rejecting to embody shame and instead uses that rejection as a feminist rallying cry that works to summon a caring masculinity.