School of Business Sciences (ETDs)

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A case study investigating the effects of an Entrepreneurial Development Programme on the business sustainability of its beneficiaries’ pre- and post-Covid-19
(University of the Witwatersrand, Johannesburg, 2022) Lobetti, Francesca Maria; Robert, Venter
Entrepreneurship in South Africa is complex and multi-faceted. This statement refers specifically to the operational aspects that are indicative of both economic growth and development. This case study investigated the impact of one hotel group’s entrepreneurial development programme on the businesses of its beneficiaries in South Africa. The impact was examined across three primary themes, these being: economic success, employment generation capabilities and long-term business sustainability on the existing businesses of entrepreneurs who have successfully completed the programme. The value of this study was to determine if this particular entrepreneurial development programme has proved valuable to the beneficiaries in growing and sustaining their businesses and creating employment opportunities. As the hotel group’s entrepreneurial development programme provides the fundamental business operational knowledge to the beneficiaries, one aim of the study was to identify the effect of the Covid-19 pandemic on the businesses of the beneficiaries and what measures were put in place to ensure that the businesses were resilient and survived. To date and in the English literature, the impact of this programme had not been properly investigated. The study followed a mixed methods approach and research data was collected using both questionnaires and interviews. The study population consisted of 49 beneficiaries from the hotel group’s entrepreneurial development programme actively operating in different business sectors who had completed the programme between 2005 and 2018, allowing the 2018 beneficiaries to develop their businesses for a two-year period post completion of the programme. The questionnaire data was analyzed with measures of central tendency and presented with graphs and tables. Interview data was analyzed through content and thematic analysis and was also presented with the use graphs and tables. The information gathered in the interview process provided a degree of context to the questionnaire data, which also allowed for complementary analysis where conclusions were drawn between the two data types. The findings indicate that post completion of the programme, a majority of the businesses were on track to be sustainable with the possibility of business growth and expansion. However, during the Covid-19 pandemic, the same conclusions cannot be drawn. The entrepreneurial development programme will need to refocus their main goals and objectives to be more aligned with businesses in the post Covid-19 environment. The ramifications of the effects that the virus has had on the economy will continue to be present and businesses may need to adapt their operations to the new ‘normal’. These changes are expanded upon in this study and recommendations for the hotel group’s entrepreneurial development programme are discussed
A Digital Capability Framework for Academic Continuity amongst South African Higher Education Students
(University of the Witswatersrand, Johannesburg, 2023) Makgopela, Reitumetse Ogorogile; Mayayise, Thembekile
E-learning has been designated as a solution to academic continuity as a response to the COVID-19 pandemic, which has resulted in the closure of institutions such as Higher Education Institutions (HEIs). The use of e- learning by Higher Education (HE) students in developing countries have been extensively studied; however, studies on e-learning use, more specifically effective use for academic continuity in the context of unprecedented circumstances such as natural disasters and pandemics remain scarce. Understanding the effective use of e- learning during such times is a vital step in enabling South African HE students to attain their educational achievements. The definition of e-learning used in this paper was consistent with the one provided by Rosenberg (2001) who refers to e-learning as a learning platform accessed by students and instructors, specifically via the internet. The purpose of this study was to explore and describe the effective use of e-learning during unprecedented circumstances to conceptualise a digital capability framework for academic continuity amongst South African HE students. This was an interpretivist study which employed qualitative methods consisting of semi-structured interviews for data collection and thematic analysis for data analysis of the data extracted from 12 students, both undergraduate and postgraduate, registered in any South African HE who used e-learning as the primary method for education where traditional face-to-face classroom learning was not available. The conceptual research framework presented in this paper was an adaptation of Sen’s Capability Approach and expands on personal, social and environmental conversion factors by introducing a fourth category extracted from the results from the systematic literature review findings referred to as “technological conversion factors”; which brought a new and exciting contribution to the theory itself. Finally, the outcome of the study was a conceptualised digital capability framework for academic continuity amongst South African HE students in the context of similar circumstances, which can be used to describe how students can use e-learning effectively in terms of resources, e-learning systems, information delivered and location. It further detailed the enablers and hinderances to the effective use thereof. The framework can also be used in practice by HEIs, students, policy makers, e-learning vendors, and developers as a checklist of key elements which need to be considered in e- learning strategies, programmes and development.
A framework for South African university students' online learning: social presence, digital skills and competencies
(2022) Lubisi, Ntombizethu
Over the years, institutions of higher learning across the world have embraced the use of digital technology to facilitate learning. University students require digital skills and digital competencies to take full advantage of online learning. Additionally, one of the most important factors of students’ learning experience in an online environment is the sense of belonging. Students engaging in online learning geographically separated from their instructors and peers often feel isolated. The purpose of the study was to explore digital skills, digital competencies and social presence necessary for an effective South African university online learning. The study used the General Technology Competency and Use (GTCU) framework and the Social Presence Theory as a lens to explore the digital skills, digital competencies and social presence necessary for South African university online learning. A case study approach was used to study in-house first-year students in a South African university learning online. A mixed method research was selected due to its fitness to answer the proposed research questions. The data was collected via an online questionnaire and the semi-structured interviews at the University of the Witwatersrand in South Africa, Johannesburg. Quantitative data was analysed using descriptive statistics and the qualitative data was analysed using thematic analysis. Findings from the study indicated that the social-economic background does play an important role in in-house students learning online. The interaction was a challenge, participants felt isolated from their instructors which impacted their online learning experience. They did not feel a sense of belonging to their courses. The study will contribute to policies such as the South African National Development Plan (NDP) 2030 with the focus on lifelong learning, the United Nations (UN) Sustainable Development Goal 2030 goal 4. It will also contribute to the university learning and teaching policies where online learning is concerned as well as assist University improve their online learning offering. Our study links to information systems and online learning at universities.
A model for the acceptance and use of mHealth in South Africa: A UTAUT and TTF perspective
(University of the Witwatersrand, Johannesburg, 2023) Livhuwani Grace, Mongwe; Hughes, Mitchell; Kekwaletswe, Ray
Scaling up high impact community based mHealth interventions is one of the agenda items mentioned in the National Digital Health Strategy of South Africa for the period 2019 -2024. Although many mHealth interventions have been explored, many of them end up in the pilot phase and do not reach full implementation. A common theme which was found as a possible driver of scalability is designing an mHealth application that considers usability and acceptability by users. The purpose of this study was to synthesize a model for the acceptance and use of mHealth in the South African health sector. A positivist research approach was used to test the adoption factors using the Task-Technology Fit (TTF) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Seven factors that could potentially impact the adoption of mHealth technology in South Africa were tested. The data for the study was collected through an online survey questionnaire which was shared through social media platforms. Results of this study were used to answer questions related to factors that have an impact on the adoption of mHealth applications in the health sector in South Africa. The study found that when adoption factors were combined into the UTAUT and TTF model, the only factor that was significant was facilitating conditions. The study findings in this regard were not consistent with other studies and it is therefore recommend that other scholars explore the reasons for these differences. The other factors were found to be significant when bivariate regression was used to compare the factors to the dependant variable of user acceptance and use of mHealth technology. The study further found that the combined model of Task Technology Fit has a positive impact on the adoption of mHealth technology in South Africa. The implication of the finding is that mHealth designers should build the functionalities of the innovation with the idea of making the task that the innovation supports easier to perform
Adoption of Big Data analytics tools by accountants practicing in South Africa
(University of the Witwatersrand, Johannesburg, 2023) Sithole, Bongiwe; Ramsaroop, Neetu
This quantitative research paper investigates what drives accountants practicing in South Africa towards adoption of Big Data Analytics (BDA)tools. The study applies the unified theory of acceptance and use 2 (UTAUT2) model with an added construct namely, perceived threat of professional threat of obsolescence. 57 responds were deemed usable and analysed using SmartPLS and SPSS. Results from the sample suggest that the influence of effort expectancy on behavioural intention (BI) is stronger for younger accountants; social influence on BI is stronger for males; facilitating conditions on BI is stronger for the older group and hedonic motivation on BI is stronger for older males. Unmoderated results show social influence and hedonic motivation as key drivers towards adoptions. The findings of this study contribute theoretically by adding to body of work available on the subject of adoption of BDA tool by SA accountants; and practically by highlighting the importance of developing tools that pleasurable to us
Antecedents and consequences of consumer ethnocentrism in an emerging market: uncovering implicit attitudes using the implicit association test
(2022) Till, Darren Stewart
With an increase in globalization, and a simultaneous decline in industry growth, South African brand managers in the fast-moving consumer goods (FMCG) sector need to consider appropriate marketing strategies to remain competitive against the ever-encroaching multinational conglomerates. Fortunately, international marketing may have a solution in the form of consumer ethnocentrism – a socio-psychological trait that manifests as a general preference for local products, as opposed to those imported. Despite a distinct dearth of research in Africa, the predominant consensus within the field is that consumer ethnocentric tendencies (CET) are linked to a nation’s economic prosperity, and that consumers in developing countries generally prefer foreign products. However, research has begun to emerge which brings the validity of such an assumption into question. It is on this premise that the current research enquiry attempts to address the inconsistencies of the extant body of research, which has primarily operationalized traditional market research techniques that are fraught with response biases and other methodological shortfalls. Thus, by employing a combination of implicit (non-direct) and explicit (self-report) survey techniques this study attempts to uncover consumers’ true, nonconscious attitudes towards domestic and imported consumer packaged goods. To this end, a cohort of n=500 Generation Z individuals (between the ages of 18 and 26 years old) were surveyed using a bespoke online questionnaire on the CloudArmy Reactor platform. The subsequent data output was systematically analysed with structural equation modelling (SEM) and metric invariant group difference analyses, which were all carried out on IBM SPSS and Amos version 27. The results of this analysis suggest that the socio-psychological predisposition of patriotism is a highly significant driver of consumer ethnocentric tendencies (CET) in this particular generational cohort. Additionally, the centrality dimension of materialism was observed to exert a converse, negative influence on CET. Willingness to buy, on the other hand, is significantly influenced by both consumer ethnocentrism and implicit attitudes. Most notably, the former relationship was positive, whereas, the latter is negative, suggesting a level of cognitive dissonance as purported by the dual attitude model. Finally, none of the demographic variables were found to moderate the model, with only one path (between financial satisfaction and CET) indicating significant moderation by gender. Importantly, a number of theoretical implications can be gleaned from this study. Most notably, the paper sheds light on many inconsistencies in the extant literature by confirming the nascent conceptualisation of implicit consumer ethnocentrism (ICE). Additionally, it expands on the previously observed moderating variables and highlights the need to examine the effect of materialism’s three sub-dimensions separately. In terms of specific managerial implications, these findings reiterate the value of incorporating patriotic themes into marketing efforts, so as to heighten CET behaviour in South African consumers. As an extension, local practitioners are well advised to use consumer ethnocentrism as a predictable psychographic identifier and driver towards prosocial buying behaviour. In toto, this paper culminates in several other key managerial and theoretical implications which may assist local brand managers guard against the encroaching threat posed by globalisation and heightened competition in the South African FMCG marketplace.
Assessing the readiness to adopt technologies of the fourth industrial revolution as a means to improve knowledge management practices in academic institutions
(University of the Witswatersrand, Johannesburg, 2023) Ankonkwa, Judith B.; Moodley, Althea
Today's world is being transformed by technological advances in the fourth industrial revolution (4IR). In the education sector, the technological personalities of the academic staff associated with the acceptance of 4IR technologies play a crucial role in learning and teaching. This study assessed the readiness of academic staff to adopt the technologies of the 4IR to improve Knowledge Management (KM) practices. The study used the technology readiness and acceptance model (TRAM). This framework combines two models, the Technologies Readiness Index (TRI) and the Technology Acceptance Model (TAM). TRI has four factors, optimism, innovativeness, discomfort, and insecurity. In the TAM model, the intention to use new technology is affected by two constructs, perceived ease of use and perceived usefulness. This study adopted a mixed method. The research was conducted at the University of the Witwatersrand South Africa in the school of Commerce, Law and Management (CLM). One hundred thirteen questionnaires (113) were sent to academic staff in CLM; only 90 questionnaires were completed, and one was discarded. The remaining 89 questionnaires represented a 78,7% response rate. The questionnaire had two sections, a section with closed-ended questions designed to collect quantitative data and a section with open-ended questions devised to collect qualitative data. Seven hypotheses were developed and tested following the research objectives of the study. These hypotheses were analyzed using multiple regression analysis and Pearson Product Moment Correlation (PPMC) via IBM SPSS statistics version 28. Thematic analysis was also used to assess qualitative data. The study's findings revealed that only optimism significantly affected the perceived usefulness of 4IR technologies. Furthermore, only innovativeness significantly positively affected the perceived ease of use of 4IR technologies. In addition, the results showed no significant effect between perceived ease of use and the intention to use 4IR technologies. Finally, the findings indicated that perceived usefulness and ease of use are instrumental in determining the academic staff's intention to use 4IR technologies. CLM WITS 2023 Abstract iii Today’s world is being transformed by the advance of technologies of the fourth industrial revolution(4IR). In the education sector, the technological personalities of academic staff associated to the acceptance of 4IR technologies plays a crucial role in the way learning and teaching is done
Business process management and innovation dynamics in a South African Bank
(University of the Witwatersrand, Johannesburg, 2023) Chang, Kai-Ruin; Mzyece, Mjumo
Innovation has been a topical focus for banks in achieving strategic value through new products development, efficient processes and improved services. Whilstdriving innovation, banks are however faced with barriers such as inertia exerted by legacy systems, unsupportive organisation structures and restrictive mindsets that are too risk avoidant. Thus, how innovation is managed by banks has become critical in overcoming these barriers. Despite business process management (BPM) having an overlapping objective to that of innovation management in achieving efficiency and lowering costs for an organisation, it has developed as a separate discipline to that of innovation management. The purpose of this study is the exploration of integrating BPM principles in innovation management in banks to overcome barriers and provide practical recommendations. The study further aims to contribute to the gap that exists between the body of academic knowledge and what innovation managers are aware of in a South Africa bank context. In this study, data were collected through semi-structured interviews with senior employees within a South African bank. The data were further analysed using a qualitative research method to identify and interpret themes based on interviews with subject matter experts and managers in the South African bank. The study has identified the key layers from the total innovation management paradigm and BPM principles that can enable the innovation performance for a bank and raises further areas that can be explored
Determinants of credit risk on residential mortgage loans in South Africa
(University of the Witwatersrand, Johannesburg, 2020) Mbulana, Alikho; Mthanti, Thanti
Residential mortgages are an important asset class for banks as these assets provide the majority of bank’s income. By the nature of issuing loans to customers, this asset class also presents the greatest risk to the banks and as a result, banks need to constantly evaluate and review credit risk in order to ensure dynamic response strategies that curb losses and achieve sustainable profits. This study aims to investigate factors influencing credit risk on residential mortgage loans in South Africa. A regression analysis was conducted to capture the influence of both macroeconomic and bank specific factors on loans that have been in arrears for less than 89 days and on loans that have been in default for more than 90 days; using monthly data from an undisclosed bank over a period of eight years, 2010 to 2018. The results show that Housing Price Index, Unemployment, Household Disposable Income, Bank’s Capitalization and Operational Efficiency are the only significant determinants for non-performing residential mortgage loans that are less than 89 days. Credit Quality, Inflation, Unemployment, Household Disposable Income, Bank’s Capitalization, Operational Efficiency and are the main determinants of the non-performing residential mortgage loans greater than 90 days
Determinants of mobile commerce adoption by consumers in South Africa: a UTAUT2 and TPB Perspective
(2022) Ndebele, Nomusah
The proliferation of mobile device use, greatly influenced by high internet permeation, has strongly encouraged mobile commerce adoption in developed nations. However, the lag in mobile commerce adoption in developing nations is deeply concerning; extant literature has shown that most African nations are yet to adopt or fully utilise the trillion-dollar mobile commerce market. The purpose of the study was to investigate the factors influencing m-commerce adoption in South Africa. Previous studies on m-commerce adoption, in an African context, appear to be scant. The novelty of this research is that mobile commerce adoption is studied from a South African consumer perspective using constructs that measure behavioural intention. Open-ended questions were also used to obtain additional factors from consumers. A conceptual model made of UTAUT2 and TPB constructs, and two additional constructs (i.e. perceived financial resources and institution-based trust) was used to investigate adoption. Twelve hypothesis statements from the model’s constructs were proposed, under a positivist research paradigm. An online survey was used to obtain data from 358 people (random sample) living in South Africa. The data was analysed using the IBM SPSS. The number of people who are using or have used the technology was used to determine adoption. The conceptual model and hypotheses were evaluated using multiple regression and correlation analysis, respectively. Performance expectancy, hedonic motivation, facilitating conditions, perceived behavioural control, attitude towards behaviour and perceived financial resources were shown to positively and significantly influence m-commerce adoption. Additional factors (e.g. delivery to remote areas, reliable shipping, shopping convenience, data and device access, product variety and product availability) influencing m-commerce adoption in South Africa were also identified from the qualitative data analysis. Perceived risk was identified as a barrier to adoption. This study contributes to theory and practice by identifying the UTAUT2 and TPB factors that significantly influence m-commerce adoption in a South African context. In addition, additional factors that influence m-commerce adoption, as well as mcommerce marketplaces in South Africa, were identified.
Digital Transformation in a South African retail organization
(University of the Witwatersrand, Johannesburg, 2023) Nnzeru, Tshisevhe; Sackstein, Suzanne
Digital Transformation is at the heart of the Fourth Industrial Revolution and much of the research claims that an organization’s success is increasingly dependent on their ability to exploit DT with the e-Commerce industry being significant globally. While South Africa’s digital transformation is materially behind developed nations, retailers are gearing up for growth by digitally transforming their operations, not only to compete but remain relevant. Therefore, this research seeks to understand the successful implementation of Digital Transformation in a South African retail context. The Technology, Organization and Environment Framework was selected as the theoretical framework to guide the research design and interpret findings. The research question for the study is What does successful DT implementation in a SA retail organization entail? To answer this research question, an interpretivist qualitative, case study research design was employed. Data from a retailer undergoing Digital Transformation was collected through ten semi-structured interviews using an Interview guide and analyzed using Content analysis method. Findings reveal that Digital Transformation is not about Technology, it is organizational transformation encompassing transformational leadership, strategy development and implementation aligned with overall business strategy, technology as an enabler for transformation, empowerment of the workforce with digital skills and a conducive digital culture characterized by learning, change, innovation and adaptability. Findings also indicate that the added complexities of legacy environments cannot be underestimated for traditional brick-and-mortar retailers. In essence, DT is about people embracing change – not technology. As limited research has been conducted and published regarding the South African retail DT context, these findings contribute to the limited existing knowledge base with empirical findings, specifically, contributing important knowledge on what specific aspects need to be considered and accounted for when conducting DT and proved TOE Framework to be useful for understanding large digital disruption. For practitioners this research contributes a holistic approach to implementing DT beyond technology which includes transformational leadership, Digital Transformation Strategy development and alignment with overall business strategy, empowering people with digital skills and a digitally enabled culture with digital technology as an enabler for Digital Transformation. Furthermore, to be successful with Digital Transformation, it becomes essential for organizations to manage the added complexities of legacy environments and lastly, for entrenched workforces to realize that Digital Transformation is a necessity for business survival and adapt.
Exploring factors which influence effective use of robotic process automation for business continuity in a South African bank
(University of the Witswatersrand, Johannesburg, 2023-12-30) Phage, Mafutsana Keitumetse; Mayayise, Thembekile
Technology advancement improves the organisation's operations while exposing them to risks and disruptions that require mitigation. Business continuity enables organisations to maintain the continuity of critical business operations during disruption. Banks adopt Robotic Process Automation (RPA) to achieve operational efficiency by automating repetitive and high-volume processes. South African banks are rapidly adopting RPA to streamline efficiency, maintain business continuity, and reduce operational costs to improve customer service. While many studies about RPA and business continuity exist, research on integrating these concepts is limited. This research explores determinants influencing RPA use for business continuity. It adopts an interpretivist paradigm combined with the Technology-Organisation-Environment (TOE) and Task-Technology Fit (TTF) framework as a theoretical lens. This theoretical lens proposes a TOE-TTF framework to explore factors affecting RPA use for business continuity. An exploratory research design applying a case study strategy and a purposive sample of ten participants was used in this study. Research data was collected in a South African bank using a semi-structured interview strategy. The results posit that critical TOE components are technological context (i.e., RPA process selection, compatibility, RPA stability and availability, and RPA monitoring, support, and stability), organisational standpoint (i.e., collaboration amongst stakeholders, top management support and business-led initiative) and environmental context (i.e., customer satisfaction, competition pressure, and regulatory requirements) substantially impacted RPA use for business continuity. Also, bank's legacy systems strongly influence RPA use for business continuity. TTF theory factors, namely task, fit, utilisation, and performance factors, influenced RPA use for business continuity. This research provides a unique contribution as it integrates RPA and business continuity notions with the TOE-TTF framework viewpoint in a South African bank advancing the IS discipline. The results provide practitioners and researchers with a better understanding and identify critical factors organisations can be considered when using RPA for business continuity in banking. South African banks could illustrate beneficial insights when facing more competition and evolving customer needs and requirements. The research findings could be used for other technologies that are intended to be used for business continuity in different sectors.
Factors affecting the adoption of business intelligence solutions in a public sector organisation
(University of the Witwatersrand, Johannesburg, 2023) Tshehla, Modiketse
Business Intelligence Solutions (BIS) continue to play a significant role in organisations and businesses in today’s information age. The adoption of BIS enables an organisation to gain a competitive advantage, generate accurate and faster data reporting, improve customer service, and increase revenue. The benefits of BIS have been realised in private sector organisations. However, the South African public sector is yet to release the benefits of adopting business intelligence solutions. The factors that affect the adoption of business intelligence solutions in a South African public sector organisation have not been fully investigated. This study explores factors that division managers perceive to be salient in influencing the adoption of a visualisation and data exploration BIS available in a public sector organisation in South Africa. The study was underpinned by Tomatzky and Fleischer’s Technology Organisation Environment (TOE) framework which was applied previously in the adoption of information system (IS) at the organisation level.The framework provided the lens from which adoption was studied by considering influences from the technological context, the organisational context and the environmental context. The following main research question guiding the study was addressed: What aspects of the visualisation and data exploration BIS are perceived to influence the adoption of the BIS in the public sector organisation. The organisation in the study provides training and development to public sector employees of the South African government. The study interviewed 10 senior managers with at least three years’ experience in the organisation. It was found that expected benefits from the technology and its compatibility are important for the adoption of BIS. Within the public sector organisation studied, stakeholder engagement; organisational culture; and available financial resources were also found to be important and supported by the literature. While service provider support was found to be crucial in the BIS adoption from the environmental context, the size of the organisation and the government regulations were found not to be influential in the adoption of BIS in a public sector organisation. The stimulation of employee interest and the importance of data quality were discovered to be the most important reasons the BIS was adopted. This research contributed to the improvement of theory by extending IS literature on BIS adoption and by testing the TOE theoretical framework in the South African public sector context. This study adds to the body of knowledge by extending the use of the TOE framework as a suitable tool for the study of BIS adoption. Furthermore, the study contributed by uncovering factors that influence the adoption of BIS in the South African public sector context. The results may help the South African and other countries’ public sector organisations to become more aware of the factors that influence the adoption of BIS. Practitioners and managers could be better prepared and minimise the BIS adoption risks by considering these factors
Factors Influencing Artificial Intelligence Adoption in South African Organisations: A Technology, Organisation, Environment (TOE) Framework
(University of the Witwatersrand, Johannesburg, 2023) Hoosen, Kaneez Fathima; Cohen, Jason
Artificial intelligence (AI) refers to the formation of machines that mimic human intelligence and encompasses various technologies. AI technology is changing the landscape for South African organisations and how they operate. Using current literature and other online reports by auditing firms, the study aimed to identify a suite of AI technologies used by South African organisations. Technologies such as robotic process automation, image and speech recognition, machine learning and chatbots were defined. In addition, this research paper investigated the factors influencing AI technology adoption by South African organisations. The technology, organisation and environment factors of the TOE framework were examined to understand adoption decisions. It was important to close this gap as lack of understanding of how factors influence AI decisions, and an undefined suite of AI technologies could impact adoption decisions. A cross sectional relational research design was chosen for the study. A survey instrument was used and administered through a web-survey to 252 IT decision makers or IT leaders from South African organisations who served as key informants for their organisations. Responses were received from 55 organisations. Reliability and validity tests were used to evaluate the consistency and reliability of the data and to evaluate whether measures correctly represent the variables that they intend to measure. Correlation analysis, stepwise and multiple regression were used to test the hypotheses of the conceptual model. It was found that of the suite of AI technologies, robotics process automation followed by machine learning and image recognition had the highest levels of adoption. Results showed that data availability and top management support were supported as the most significant technology, organization, environment (TOE) factors influencing AI technology adoption in South African organisations. It was found that perceived technology benefits, IT infrastructure, resource capability and normative pressure were also strongly correlated to AI technology adoption. Financial resources and competitive pressure were not supported as determinants. Artificial intelligence is receiving much attention in both practice and research. This study addresses the gap in the current body of knowledge on AI adoption in South Africa by making use of the TOE framework to study adoption of artificial intelligence technologies in organisations. Useful insights are provided to South African organisations so that they can benchmark their adoption against other industry players and manage their response to those factors most significant for AI adoption
Factors influencing cyber insurance adoption in South Africa industry
(University of the Witwatersrand, Johannesburg, 2020) Mbatha, Nkosinathi Sphiwe
Organisations are benefiting from the use of emerging digital technologies for improved efficiencies. These technologies are vulnerable to cyber-attacks resulting in breaches on organisational assets. Cyber-attacks necessitates boards and top management to strategically rethink their cybersecurity approaches to managing cyber risks. The purpose of the study was to explore the factors influencing cyber insurance adoption in the South African industry. The study adapted Technology-Organisation-Environment (TOE) theoretical framework to investigate cyber insurance adoption relevant to the South African context. The review of literature focused on the cybersecurity, cyber risk management, and cyber insurance phenomenon to understand the global and developing world landscape. The research design followed the systemic collection of qualitative data through semi-structured interview questions on the purposefully selected sample of professionals in the public and private sectors of the South African industry. The analysis and interpretation through categorisation of patterns of data collected enabled presentation and discussion of emerging themes resulting in findings. The key findings relate to effective cybersecurity awareness, organisational approach to managing cyber risks, as well as the nature of industry and compliance with legislation. The study established that the combination of effective cybersecurity awareness, the relationship between the strategic organisational approach to cybersecurity and top management support towards cyber risk management as well as compliance with legislation are the factors influencing cyber insurance adoption in the South African industry. In order to meet the research objectives, various conclusions were made. The study concluded that effective cybersecurity awareness must be viewed as a strategic imperative to enable organisations to operate securely. The study also concluded that organisations must proactively approach cybersecurity strategically thereby ensuring effective top management buy-in. The study concluded that the POPI Act is the primary driver of cyber insurance adoption in the South African industry.
Investigating factors that influence online purchase behaviour using Augmented and Virtual reality in the South African furniture industry
(University of the Witwatersrand, Johannesburg, 2023) Mankhili, Mulalo Lusan; Zulu, Melissa
In South Africa, the furniture industry plays a significant role in the country's economy, contributing to Growth Domestic Product (GDP) and employment rates. As the trend of online shopping continues to gain popularity, integrating augmented reality (AR) and virtual reality (VR) technologies into the retail sector has become increasingly important. Research has demonstrated that these technologies can offer a competitive edge to brands operating in the furniture sector. Consequently, this study aims to explore the factors influencing the adoption of AR and VR in the South African furniture industry. According to a report from the Department of Trade and Industry (DTIC), the South African furniture industry has experienced a decline in recent years, with consumers shifting towards purchasing furniture online through e-commerce platforms. Given the growing significance of e-commerce, it is imperative for businesses to understand the determinants of consumers' online purchasing behaviour to enhance their online sales performance. The purpose of this study is to investigate how the utilisation of AR and VR technologies can impact online purchase behaviour by dissecting the various factors influencing AR and VR adoption. To achieve this, the study has incorporated three theoretical frameworks: the Stimulus Organism Response theory (S-O-R), the Uses and Gratification theory (UGT), and the Flow theory. The research has identified several constructs derived from these theories to examine the interrelationships and influences among hedonic and utilitarian benefits, decision comfort, spatial presence, perceived intrusiveness, personal privacy concerns, mental imagery, perceived social presence, brand attitude, VR adoption, online purchase intention, and purchase behaviour. Data was collected from 400 South African online furniture customers, and the study utilised the Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyse the relationships betweenthese variables. The study formulated eleven hypotheses, of which nine were supported. The findings revealed that hedonic and utilitarian benefits, decision comfort, spatial presence, mental imagery, perceived social presence, brand attitude, and VR adoption have an influence on online purchase behaviour. However, perceived intrusiveness and personal privacy concerns had no influence on online purchase intentions when using AR apps. This suggests that consumers' concerns about intrusiveness and privacy may not significantly affect their purchase intentions when interacting with AR technology. Additionally, the research highlights the roles of brand attitude and VR adoption as mediators between mental imagery and online behaviour and between iii perceived social presence and online purchasing behaviour. These findings offer valuable insights for businesses seeking to refine their online sales strategies and have the potential to contribute to the growth and development of the South African furniture industry
Investigating the Critical Factors Affecting Citizens’ e-Government Adoption in South Africa
(University of the Witwatersrand, Johannesburg, 2023) Jumbe, Phumelele; Myayise, Thembekile
Over the past several years, the rapid advancement of innovative technology has resulted in the expansion of electronic government (e-Government) practices as a novel paradigm for enhancing the provision of public services. Numerous governments worldwide are looking to capitalise on these advancements and see e-Government as a key driver of service efficiency and effectiveness. Unfortunately, e-Government implementation is complex and developing countries, in particular, face greater challenges than their counterparts. This places a greater burden on developing-country governments to develop better policies and strategies in order to facilitate the widespread e-Government uptake. This study investigated the critical factors affecting e-Government adoption in a developing country, South Africa. It used a hybrid TAM- UTAUT model, to explore the critical factors that drive the adoption of e-Government among South African citizens. The study addresses a gap in the e-Government literature in South Africa by presenting a model that government, policymakers, and administrators can employ to effectively expand the country's e-Government implementation program. The survey data collected from 238 respondents underwent analysis using the structural equation modelling (SEM) technique, with IBM SPSS tools utilized for the examination. This study revealed that Trust in e-Government, Performance Expectancy, Social Impact, Facilitating Conditions, Accessibility, and Perceived Enjoyment are pivotal factors influencing the adoption of e- Government among citizens in South Africa. While previous studies suggested age as a moderating variable between Performance Expectancy, Effort Expectancy, Social Impact, and the Behavioural Intention to Use e-Government Services, this study found that age does not act as a moderating variable among these factors. These findings contribute to theoretical understanding of how constructs commonly used in e-commerce can be applied to the e- Government setting, and can further assist the South African government and policymakers in developing effective e-Government policies to support the South African government's renewed approach and program, which aims to transform South African public service into an inclusive digital society where all citizens can reap the benefits of digital technology
Learning Management Systems within a South African university: lecturers’ experiences and extent of use during and post COVID-19
(University of the Witwatersrand, Johannesburg, 2023) Mfingwana, Nwabisa; Sackstein, Suzanne
The integration of technology in the education sector has resulted in pervasive use of Learning Management Systems (LMSs). Prior and during COVID-19, several higher education institutions within South Africa acquired and started using LMSs to enable and facilitate online teaching and learning. During COVID-19 when face-to-face learning was impossible due to lockdowns, LMSs became even more prominent, advancing from being learning support tools to becoming primary learning systems. While prior research claims that LMSs are underutilised, as the world transitions to the new normal, with hybrid learning being the latest learning method, LMSs appear to be just as significant. To explore the experiences and extent of use of LMS, this study employed the Will, Skill, Tool, and Pedagogy (WSTP) model. Using semi-structured interviews, data was collected from nine lecturers who teach technology and creative arts programs at a Johannesburg based university in South Africa. Findings indicate that even though lecturers view LMSs as a valuable tool, it is not a perfect fit for the needs and requirements of all university programmes. Furthermore, although use of LMSs grew exponentially and pervasively during COVID-19, post the pandemic lecturers’ use patterns are more varying. While some lecturers in the creative art programme are reducing or stopping their use of certain LMS features as they favour of in-person teaching and believe that the LMS may not be aligned to their teaching style. However, lecturers in technology are continuing their current use, and in some cases are even more curious and enthusiastic about the tool. Lastly, despite the reported benefits of LMSs such as content management and communication, challenges related to system constraints, functional limitations, infrastructure issues and limited technology and LMS skills were reported. Theoretically the study contributes to the body of knowledge about lecturers’ use of LMSs and illustrates how the WSTP model can be used in similar contexts. Practically the study highlights that a comprehensive needs and requirements analysis should be conducted by decision makers prior to implementing a one-fits-all approach, training and ongoing awareness of LMS features is critical to ensure that the system is used optimall
Organisational culture, innovation, and environmental performance in South African iso 14001 certified organisations
(University of the Witwatersrand, Johannesburg, 2022-06) Nokaneng, Tshepo Isaiah; Callaghan, Chris
This study investigates the link between organisational culture, innovation, and organisational environmental performance, with a focus on South African ISO 14001-certified organisations. The study uses Hofstede's Cultural Dimensions Theory and the competing values framework to make predictions and collects empirical data from 400 SABS-certified organisations using PLS-SEM. The findings are of interest to academics, organisations, and researchers and have potential for future studies to build upon. The study found that human resource management (HRM) policies are more effective in cultures that prioritise collectivism, masculinity, uncertainty avoidance, and developmental and rational culture. Labour relations also predict innovation and organisational environmental performance (OEP). The Schwartz individual values (SIV) model shows that age predicts openness to change, and the industrial sector predicts intrinsic satisfaction factors, conservation, and self enhancement values. Position predicts intrinsic satisfaction, conservation and self-enhancement values, openness to change, self-transcendence, and extrinsic satisfaction. Organisational tenure negatively predicts conservation and self- enhancement values, openness to change, self-transcendence values, and intrinsic and extrinsic satisfaction. The industrial sector positively predicts individual environmental performance. These findings can aid policymakers, managers students, researchers, and practitioners in enhancing innovation, OEP, individual environmental performance (IndEP) and contributing to sustainability management literature using Hofstede cultural dimensions theory (CDT), competing values framework (CVF), Schwartz's values and motivational factors. This study provides evidence of the effects of cultural dimensions on OEP and identifies mediating or moderating factors. The findings offer knowledge to improve OEP, inform policymakers, and add value to managers, students, researchers, and practitioners. The study aids in implementing and improving environmental management systems, thus enhancing OEP. It also provides insights into using Schwartz's values and motivational factors that could enhance IndEP and contribute to the sustainability management literature
Organisational culture, values and performance in multinational companies in Mauritius
(University of the Witwatersrand, Johannesburg, 2022) Ramhit, Ketan Sharma; Callagha, Chris
The national identity of Mauritius is built on its distinctive culture, history, and beliefs, which inform how people see the world. Multinational companies (MNCs) have beenattracted to Mauritius due to its role as an economic hub and proximity to African continental markets. In a globalised context, organisations increasingly need to understand what drives employee behaviour and the relationships between the individual values of their staff and their individual performance. This study investigates how individual values affect Mauritius Multinational Companies (MNCs) employee performance. It draws from the Global Leadership and Organisational Behaviour Effectiveness (GLOBE) organisational culture theory as well as Hofstede’s cultural values theory to understand relationships between organisational cultural values and employee performance. While Schwartz's theory acknowledges the influence of biological needs and social contexts on an individual's value priorities, it presents a more comprehensive approach byemphasising the psychological aspect of values. His theory recognises that an individual's biological needs and social environment can significantly impact their value system and subsequent choices. First, a modified grounded theory methodology was used in Stage 1 to conduct in-depth interviews with MNC managers utilising census sampling. Data analysis employed theoretical coding and constant mapping to derive a theoretical model of the relationships between individual values and individual performance. Through a process of exploring and explaining data, the theoretical framework emerged. Once the theoretical propositions were established, a model was derived from them and further strengthened by the relevant literature. Once the initial codes were established in the first step of qualitative analysis, the second step involved connecting these codes to concepts and themes. The step was accomplished by utilising a modified version of the Gioia approach. The Gioia approach employs a schematic representation to assess qualitative data and construct a visual data structure. A comprehensive theoretical model was constructed by deriving theoretical propositions and supplementing them with relevant literature. The values that emerged from the qualitative study aligned with Schwartz's value dimensions. In Stage 2, a quantitative ii survey was used to gather information from MNCs. Schwartz’s values dimensions were tested as to their relationships with employee performance. The model was tested using confirmatory factor analysis and structural equation modelling. Schwartz's higher-order values were found to significantly predict individual performance. These, together with work attitudes, motivation, and the work environment were found to be significant predictors of individual performance. Theory predicting moderating relationships of age, gender, and educational attainment on the relationships between individual values and individual performance was also tested, but no evidence of their moderating effects was found. Two models were assessed - one individual performance as the dependent variable, while the other used intention-to-quit. The model using individual performance displayed acceptable fit indices, but the one using intention-to-quit did not satisfy the requirements for model fit. In conclusion, this study highlights the critical role that individual values play in determining individual performance inside Mauritius MNCs, offering insightful information for businesses doing business there

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