Electronic Theses and Dissertations (Masters/MBA)

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Browsing Electronic Theses and Dissertations (Masters/MBA) by School "Business School"

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    A comparative analysis of transformation between local and global media and advertising agencies in South Africa
    (University of the Witswatersrand, Johannesburg, 2023) Ndinguri, Kevin
    Poverty, unemployment and inequality among black people have been identified as key consequences of apartheid. To redress these, the Broad-Based Black Economic Empowerment Act was enacted. In the Media and Advertising industry in South Africa, the B-BBEE Act is translated through the Media and Communications Charter (MAC) which describes five elements, namely; management inclusion, skills development, responsible advertising, preferential procurement and socio-economic development. Most of the media industry studies on the compliance to the MAC charter focus on descriptions of how companies have applied the B-BBEE Act. This study’s specific objectives were to describe the nature of transformation in local media and advertising agencies, describe the nature of transformation in global media and advertising agencies and describe the effect of B-BBEE codes on local and global media and advertising agencies in South Africa. The study used a qualitative approach and an exploratory-descriptive design. The data collection tool was semi-structured interviews and data was collected through in-depth interviews. Data were analysed using thematic content analysis and presented in narrative format.The study found four themes that compare the transformation of local and global media and advertising agencies. The first theme is that transformation has taken place in local media agencies, the second is that few transformation initiatives have taken place in global media companies. The third theme is that B-BBEE codes have enabled local media companies to secure clients and the fourth theme is that B-BBEE codes have obligated global media agencies to transform the way they manage their businesses. In conclusion, global media and advertising agencies have been affected by transformation through increased diversity and change in the way they managed their businesses. Recommendations for future research should use a quantitative approach to enable the generalisation of findings
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    The influence of ethical production practices on consumer purchase intention from ultrafast fashion e-tailers
    (University of the Witswatersrand, Johannesburg, 2023) Ramoshebi, Koketso
    The ultrafast fashion industry has been widely criticised for its unsustainable and unethical production practices, including obsolescence and excessive consumption. Recent studies have shown a growing demand for sustainable and ethical practices, particularly in the ultrafast fashion sector. However, research into the influence of ethical production practices on consumer purchasing intention in fast fashion is still limited. Using the Theory of Planned Behaviour, this research investigates whether South African consumers’ attitudes and subjective norms towards ethical production practices, and perceived behavioural control, where ethical production practices are concerned, influence consumers’ intention to purchase from ultrafast fashion e-tailers. The primary data collection method is an online questionnaire distributed via email and social networking platforms. The study found positive relationships between consumers' attitudes, subjective norms, perceived behavioural control, and consumers’ intention to purchase from ultrafast fashion e-tailers. These results suggest that consumers are becoming more knowledgeable of the fast fashion industry's ethical and environmental challenges and express concern for ethical production practices
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    The influence of managerial coaching and self-awareness on work performance in selected departments in Mpumalanga Province.
    (University of the Witswatersrand, Johannesburg, 2023) Gama, Rinkie; Msimango-Galawe, Dr. Jabulile
    This research explores how managerial coaching and self-awareness influence work performance within the public sector. Poor performance is one of the chronic challenges faced by the Public Service Department thus the need to explore coaching interventions that address this predicament. This study examined the extent of influence managerial coaching and self-awareness have on work performance. A questionnaire-based approach was used to assess the level of knowledge of respondents who are already managers facilitating coaching to employees reporting directly to them. Findings indicated that managerial coaching and self-awareness had a positive but insignificant influence on work performance in the public sector within the Mpumalanga Province. The public sector can increase employees’ effectiveness by encouraging managers to adopt coaching as part of their managerial practices to influence work performance. There is immense pressure and demands placed by the Performance Management Development System (PMDS) which was adopted by the public sector, and in order to meet these demands managers must adapt to change by taking responsibility for facilitating managerial coaching to develop their subordinates. This study advocates that managers (coaches) who facilitate direct coaching to their subordinates should acquire and develop coaching skills, adapt to a team approach, and learn to give people value.