Electronic Theses and Dissertations (Masters/MBA)

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Browsing Electronic Theses and Dissertations (Masters/MBA) by Author "Aphane, Akhona"

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    An evaluation of the needs of the targeted public for the growth of Intravenous Vitamin Therapy Business in East London, Eastern Cape, South Africa
    (University of the Witwatersrand, Johannesburg, 2022) Aphane, Akhona
    The Intravenous Vitamin (IV) Emporium is a medical spa that offers a range of IV and mineral infusion therapy. Each IV drip, packed with a combination of vitamins, minerals anti-oxidants and electrolytes, and is specifically formulated to maximise overall health, performance and general well-being. In East London, there seems to be a lack of adequate resources and management for the proper administration of IV therapy and it is observed that there is no development plan in place for the integration of IV therapy in the healthcare. All these factors provokes the need for IV therapy to be implemented for the promotion of efficient intake of vitamins for the public and patients who are unable to take the nutrients orally or for their health and lifestyle needs. It is therefore against this background that this business venture proposal aims to develop and expand on the concept of the IV therapy business in East London to ensure accessibility to an alternative of oral ingestion of vitamins. Using an inductive approach, qualitative data was collected from the recent and relevant primary research articles. The business venture proposal utilised the medium of the secondary qualitative research design, to extract substantial amounts of data from various prevailing sources. The study forwarded that benefits of Vitamin therapies are huge if compared to their costs and effort of preparation. Vast literature have also proved the importance of the vitamin therapy business in East London and the Eastern Cape. However, the amount and dose of administration of Vitamin therapy should be carefully evaluated depending on the age, medical history and medical condition of the patient. The study recommended that health practitioners should work along with researchers and nutritionists to design the vitamin therapy regimes for the local population to elevate the general public health standards and reduce the deficiency of vitamins in the local population of East London and Eastern Cape