Research Outputs (Economics and Finance)

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Browsing Research Outputs (Economics and Finance) by Author "Chinomona, R"

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    Customers’ perceptions on ESKOM’s pre-paid billing system and the effects on their satisfaction and trust
    (2014) Chinomona, R; Sandada, M
    Despite the increasing awareness of the paramount importance of customer satisfaction and trust in the context of large firms, research efforts focused on the investigation of the role of electricity pre-paid system performance on customer satisfaction and trust have largely remained scant, particularly in developing countries of Southern Africa. Therefore, the primary objective of this study is to fill this void. Three research hypotheses are posited and a sample data of 151 collected from ESKOM company’ electricity pre-paid system customer is used to empirically test the hypotheses. The results of this study show that, the performance of the ESKOM prepaid billing system positively influences the customers’ satisfaction and trust in a significant way. Managerial implications of the findings are discussed and limitations and future research directions are indicated.
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    Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa
    (2014) Chinomona, R; Dubihlela, D
    Notwithstanding the increasing researches on consumer behaviour, there is a dearth of studies that have investigated the influence of customer satisfaction on customer trust, loyalty and repurchase intention in the African retailing context. Therefore, using a data set of 151 from retailers in Gauteng Province of South Africa, this study examines these relationships. All the posited five hypotheses are supported. The results indicate that the relationship between customer satisfaction and their trust, customer satisfaction and their loyalty, customer trust and their loyalty, customer loyalty and their repurchase intention and customer trust and their repurchase intention are positive in a significant way. The research paper discusses both academic and managerial implications of the results and future research directions are suggested.
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    The influence of e-service quality on customer perceived value, customer satisfaction and loyalty in south africa
    (2014) Chinomona, R; Masinge, G; Sandada, M
    While researches on online shopping behaviour have been steadily increasing, they seem to be a paucity of studies that investigate the importance of E-service quality; customer perceived value and customer satisfaction that result in customer loyalty in online shopping perspective. The present research is an attempt to fill this gap by examining the relative influence of three antecedents of customer loyalty — e-service quality, customer satisfaction, and customer perceived value on consumer online shopping behaviour, using a sample of consumers in Gauteng Province of South Africa. The central argument of this paper is that online shopping behavior can be understood from the strength of loyalty outcomes. Six hypotheses are posited and in order to empirically test these hypotheses, a sample data set of 150 was used. Three hypotheses were supported while three (H1,H2 and H5) was rejected. Drawing from the study findings, this study provide tentative empirical support that online shopping behaviour can be influenced by e-service quality, customer satisfaction, loyalty and perceived value outcomes in Africa - a context that is often less researched on.
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    The influence of information quality, system quality and service quality on student’s self-efficacy at institutions of higher learning in South Africa
    (2014) Chinomona, R
    The notion of improving student self-efficacy at institutions of higher learning has become a priority matter. There is a growing realization among institutions of higher learning that one way of achieving this, is by encouraging learners to make the best out of information technology use. It is therefore in this regards that this paper seeks to investigate the influence of information quality, system quality and service quality on student’s self-efficacy at institutions of higher learning in South Africa. To address this dearth, this study proposed three hypotheses that were validated using a sample of 271 university students in the Gauteng province. The findings indicated that there are positive relationships between the posited research variables. Managerial implications of the findings are discussed and limitations and future research directions are indicated.
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    Organisational support and its influence on teachers job satisfaction and job performance in Limpopo province of South Africa
    (2014) Chinomona, R
    The importance of organisational support is increasingly being recognized because of its potential positive influence on employee performance. However, studies that seek to investigate the influence of organisational support on the teachers’ job satisfaction and consequently their workplace performance at high school level have largely remained scant, particularly in developing countries of Southern Africa. Therefore, the primary objective of this study is to fill this void. Three research hypotheses are posited and a sample data of 162 collected from the Limpopo Province of South Africa is used to empirically test the hypotheses. The results of this study show that, organisational support positively influences teachers’job satisfaction and their job performance. Managerial implications of the findings are discussed and limitations and future research directions are indicated.