Supplier identification and inbound logistics management for an African lingerie brand.

Nyawade, Cheryl Horesia
Journal Title
Journal ISSN
Volume Title
EXECUTIVE SUMMARY This is a consultancy project that is focussed on the supplier identification of an African lingerie brand using the traditional method of sending out a request for proposal to selected manufacturers as compared to the modern method of using e-procurement portals. The report starts off by giving data that encourages the need for the creation of more African brand names in the continent and globally. This notion discourages the re-selling of international brands while promoting the creation of local brands across all industries in the continent. The report further gives insight into the manufacturing industry and the evolution advancements that have been witnessed. I decided to focus on the fashion industry, specifically within the intimate apparel sector. I chose to perform our research based on the start-up company Ressiers, which is based in Kenya, East Africa as my case study. Ressiers is a company that is looking to identify suppliers and manufactures who will assist in the design, manufacturing and delivery of its upmarket lingerie brand. Their goal is to come up with cutting-edge designs that are comfortable, and custom made to the African woman’s shape and skin tone. I therefore take a detailed look at the fashion industry, analysing traits and exploring concepts such as lean retailing in order to reduce costs while simultaneously managing to meet the demand by staying relevant in the industry. The report employs both traditional and modern supplier identification methodologies, and analyses the benefits, quality of responses as well as the pros and cons of using either one of the supplier identification methods. I then conclude by outlining a methodology that will assist future start-ups within the intimate apparel industry in efficiently identifying and sourcing suppliers globally who will produce their merchandise. The findings will also help start-ups to build strong business relationships that will help them envision the creation of a legacy African brand name product.
MBA Thesis
Fashion merchandising, Brands and branding, Business logistics -- Africa.