Organisational culture and its effects on the performance of long-term insurance franchises in South Africa

dc.contributor.authorNash, Garth
dc.date.accessioned2021-04-14T07:58:37Z
dc.date.available2021-04-14T07:58:37Z
dc.date.issued2019
dc.descriptionMBAen_ZA
dc.description.abstractThis study examines the relationship between organisational culture and its effects on company performance. Its makes use of different long term insurance brokerages at the Liberty Group, as these businesses are easily comparable and are affected by the same market conditions. The study firstly looks to define organisational culture, after that the different measures of organisational culture are examined. The Denison organisational culture model was chosen as a fair representation of a businesses organisational culture. The model uses a survey to construct an organisational culture profile for each business. Surveys were sent out in order to build a profile for each operation. These profiles were then compared to the different company’s performance using a regression type analysis. After analysing the returned surveys data it was decided to only evaluate companies with more than 35 consultants as the data was more normalised. 276 responses were recorded. The study found some evidence of a link between organisational culture and performance; although, there were some limitations to the findings, this study definitely builds a case for further research in this area.en_ZA
dc.description.librarianMK2021.en_ZA
dc.facultyFaculty of Commerce, Law and Managementen_ZA
dc.identifier.urihttps://hdl.handle.net/10539/30853
dc.language.isoenen_ZA
dc.schoolWITS BUSINESS SCHOOLen_ZA
dc.subjectInsurance -- South Africa. Life insurance.en_ZA
dc.titleOrganisational culture and its effects on the performance of long-term insurance franchises in South Africaen_ZA
dc.typeThesisen_ZA

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