Location variables and their relative effect on gross rentals of neighbourhood, community and regional shopping centres in South Africa
Date
2012-11-14
Authors
Morphis, Andreas
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Abstract
The ability to conceptualise and understand the impact of location variables on a
retailer’s performance is crucial to stakeholders such as the owners of, and
lenders to income-generating properties (Ownbey, Davis and Sundel, 1994).
This research investigates the importance placed on nine location variables and
how they differ regarding the success of neighbourhood, community and regional
retail shopping centres. The results and outcomes of this study offer the various
stakeholders an advantage and insight into their decision making when analysing
the performance ability of different categories of retail shopping centres in South
Africa.
Quantitative research was used to identify the varying influences that location
variables have on the ability of different categories of retail shopping centres to
perform.
The results indicate that the location variables have different levels of significance
and importance depending on which category of retail shopping centre one
investigates. The supermarket anchor is the most significant location variable for
each of the retail shopping centres. The study revealed that the visibility of
tenants’ signs from the primary street and supermarket parking lot to be the most
insignificant variable.
Description
MBA thesis - WBS
Keywords
Shopping centres, Location of shopping centres, Location variables