The reinforcing effects between flying as a core service and partners within a local oyalty programme .

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dc.contributor.authorMosala, Thabo
dc.date.accessioned2017-05-10T10:45:47Z
dc.date.available2017-05-10T10:45:47Z
dc.date.issued2015
dc.descriptionMBA Thesisen_ZA
dc.description.abstractThis research replicated a dynamic model of cross-buying across loyalty programme partnerships and tested the model using data from a South African airline. The research sought to identify reinforcing mechanisms active between partners.en_ZA
dc.description.librarianNM2017en_ZA
dc.identifier.urihttp://hdl.handle.net/10539/22484
dc.language.isoenen_ZA
dc.subjectCustomer loyalty programs,Airlines -- South Africa -- Managementen_ZA
dc.titleThe reinforcing effects between flying as a core service and partners within a local oyalty programme .en_ZA
dc.typeThesisen_ZA
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