e-Commerce adoption in South African SMMEs
| dc.contributor.author | Mathe, Barney | |
| dc.contributor.supervisor | Sunjka, Bernadette | |
| dc.date.accessioned | 2025-07-15T08:43:27Z | |
| dc.date.issued | 2024 | |
| dc.description | A research report submitted in fulfillment of the requirements for the Masters in Industrial Engineering, In the Faculty of Engineering and the Built Environment , School of Mechanical, Industrial and Aeronautical Engineering, University of the Witwatersrand, Johannesburg, 2024 | |
| dc.description.abstract | In this research study e-Commerce adoption in Small, Medium and Micro enterprises (SMMEs) in South Africa was studied. The purpose of this study was to determine the factors that constitute for a successful implementation of the e-Commerce strategy and compare this to the adoption of e- Commerce in SMMEs. The study evaluated frameworks/standards for successful e-Commerce implementation and with this evaluation a consolidated conceptual framework for the successful implementation of e-Commerce was developed. Through samples of both SMME and successful/most visited platforms, functionality and performance assessments of the platforms were conducted using the Jaccard similarity method, and time and method study. T-tests and ANOVA were conducted for performance assessments, to assess if there was a significant difference in performance between SMME and successful e-Commerce sites. Through these assessments it was found that there is a clear gap in adoption from both a functionality and performance perspective, 6 out of 7 of the successful sites had advanced to the last stage of adoption while only one SMME platform reached the last stage which is an external integration stage of the developed framework. | |
| dc.description.submitter | MM2025 | |
| dc.faculty | Faculty of Engineering and the Built Environment | |
| dc.identifier.citation | Mathe, Barney . (2024). e-Commerce adoption in South African SMMEs [Masters dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/45447 | |
| dc.identifier.uri | https://hdl.handle.net/10539/45447 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | School of Mechanical, Industrial and Aeronautical Engineering | |
| dc.subject | UCTD | |
| dc.subject | e-commerce | |
| dc.subject | SMMEs | |
| dc.subject.primarysdg | SDG-9: Industry, innovation and infrastructure | |
| dc.title | e-Commerce adoption in South African SMMEs | |
| dc.type | Dissertation |