Core values as drivers of entrepreneurial performance: A study of SMEs in Uganda’s central region
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Date
2019
Authors
Ismail, K
Robert, V
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge Taylor & Francis Group
Abstract
The purpose of this study was to establish whether the relationship
between core values and entrepreneurial performance in Uganda’s
informal economy exists and whether motivation mediates the
relationship. The survey was conducted in the informal economy of
Uganda’s central region using a structured questionnaire. The
sample included three hundred eighty-six employees of Small and
Medium Enterprises. Hypotheses and mediation tests were carried
out by way of structural equation modeling, using Analysis of
Moment Structures and Sobel’s test respectively. Results from
hypotheses’ tests indicate significant positive relationships between
core values and entrepreneurial performance. Furthermore, it was
established that motivation significantly mediates the relationship
between core values and entrepreneurial performance (except trust).
Based on the study’s results, it is recommended that Small and
Medium Enterprises should seek to acquire skills on how to fully turn
motivation into business advantage and how to use core values as
tools for marketing the business.
Description
Keywords
Core values , motivation , mediation , informal economy and entrepreneurial performance
Citation
Ismail Kintu & Robert Venter (2019) Core values as drivers of entrepreneurial performance: A study of SMEs in Uganda’s central region, Development Southern Africa, 36:5, 651-665