The effect of influencer interactivity on customer brand engagement An interactivity theory perspective

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dc.article.end-page127en
dc.article.start-page105en
dc.citation.doi10.12795/IROCAMM.2024.V07.I02.06en
dc.contributor.authorNeo Ligarabaen
dc.contributor.authorAqeelah Mohammeden
dc.contributor.authorHusnaa Mohameden
dc.date.accessioned2024-10-08T10:57:28Z
dc.date.available2024-10-08T10:57:28Z
dc.facultyFACULTY OF COMMERCE, LAW & MANAGEMENTen
dc.identifier.citationDOAJen
dc.identifier.urihttps://hdl.handle.net/10539/41448
dc.journal.titleThe effect of influencer interactivity on customer brand engagement An interactivity theory perspectiveen
dc.journal.volume7en
dc.titleThe effect of influencer interactivity on customer brand engagement An interactivity theory perspectiveen
dc.typeJournal Articleen
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