The effect of influencer interactivity on customer brand engagement An interactivity theory perspective

Thumbnail Image

Files

Journal Article.pdf (883.09 KB)

Date

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Keywords

Citation

DOAJ

URI

https://hdl.handle.net/10539/41448

Collections

Academic Wits Research Outputs (All submissions)

Endorsement

Review

Supplemented By

Referenced By