A diagnostic tool to identify new product introduction
Date
2011-06-07
Authors
Patel, Alpesh M.
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Abstract
The research report aims to develop and illustrate the validation of a diagnostic tool that
will enable a manufacturing organisation to identify what new product introduction model
they are using when introducing products into their manufacturing process.
Using the logistic regression analysis theory, a logistic regression equation was
developed to predict the NPI model. A questionnaire was generated using the key
characteristics of the two NPI models and the empirical data from the responses is used
as the independent variables to the developed NPI logistic regression equation.
For illustrating the validation of the diagnostic tool, the output dependent variable from
the equation was compared to the response the respondents’ view on the type of model
been used by their manufacturing organisation. In addition, a NCSS logistic regression
equation was also compared to the developed NPI logistic regression model.
The developed questionnaire together with its corresponding logistic regression equation
provides a validated diagnostic tool that can be used to identify what type of NPI model
a manufacturing organisation is using to introduce new products into their process
Description
MBA - WBS
Keywords
New product introduction models, Manufacturing firms