Social Media Use, Disbelief and (Mis)information During a Pandemic: An Examination of Young Adult Nigerians’ Interactions with COVID-19 Public Health Messaging

dc.article.end-page18en_ZA
dc.article.start-page1en_ZA
dc.citation.doihttps://doi.org/10.23962/10539/32215en_ZA
dc.contributor.authorAkingbade, Olutobi
dc.date.accessioned2021-12-05T12:29:43Z
dc.date.available2021-12-05T12:29:43Z
dc.date.issued2021-12-06
dc.description.abstractThis study contributes to transdisciplinary understanding of the COVID-19 pandemic through an examination of perceptions of public health messages as consumed primarily through social media by a purposively enlisted set of young adult Nigerians. The research used focus group discussions and in-depth interviews to elicit the views of 11 young adults, aged 21 to 24, resident in Ajegunle, a low-income community in Lagos, Nigeria’s commercial capital. The study identifies the centrality of social media platforms to the respondents’ processes of meaning-making, and draws on Hall’s (1980) encoding/decoding model in order to bring to the fore their oppositional interpretations of public health messages. The study also identifies respondents’ varying levels of disbelief about the realities of COVID-19, their mistrust of the government officials conveying and enforcing decisions to combat the pandemic, and the propensity for the social media messages they consume and propagate to serve as channels of misinformation.en_ZA
dc.description.librarianCA2021en_ZA
dc.facultyHumanitiesen_ZA
dc.identifier.citationAkingbade, O. (2021). Social media use, disbelief and (mis)information during a pandemic: An examination of young adult Nigerians’ interactions with COVID-19 public health messaging. The African Journal of Information and Communication (AJIC), 28, 1-18. https://doi.org/10.23962/10539/32215en_ZA
dc.identifier.issn2077-7213 (online version)
dc.identifier.issn2077-7205 (print version)
dc.identifier.urihttps://hdl.handle.net/10539/32215
dc.identifier.urihttps://doi.org/10.23962/10539/32215
dc.journal.issue28en_ZA
dc.journal.linkhttps://www.wits.ac.za/linkcentre/ajicen_ZA
dc.journal.titleThe African Journal of Information and Communication (AJIC)en_ZA
dc.language.isoenen_ZA
dc.orcid.idhttps://orcid.org/0000-0001-8536-9293en_ZA
dc.publisherLINK Centre, University of the Witwatersrand (Wits), Johannesburgen_ZA
dc.rightsThis article is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) licence: https://creativecommons.org/licenses/by/4.0en_ZA
dc.schoolSchool of Literature, Language and Media (SLLM)en_ZA
dc.subjectCOVID-19, pandemic, public health, social media, media messages, codes, encoding, decoding, disbelief, misinformation, young adults, Nigeria, Lagos, Ajegunleen_ZA
dc.titleSocial Media Use, Disbelief and (Mis)information During a Pandemic: An Examination of Young Adult Nigerians’ Interactions with COVID-19 Public Health Messagingen_ZA
dc.typeArticleen_ZA
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