The management of innovation in
Date
2011-06-08
Authors
Randall, Robyn Zoë
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Abstract
Innovation and therefore the management of innovation has increased in importance in
recent times, as the need to grow, change and remain sustainable becomes a larger
focus for organisations. In general, managers are more aware of their need to manage
the process of innovation, but are still grappling with what they can do to improve
innovation in their organisations. This study explores the understanding of innovation
by managers in information-intensive organisations, as well as their approaches to
innovation, in order to identify and assess the enablers of innovation within these types
of organisations. In-depth, semi-structured interviews were used to obtain the views of
middle to senior managers and executives at information-intensive organisations, on
their innovation management approaches. The main finding of the research was that
innovation is more than creativity and the thinking of ideas, but involves implementing
those ideas, with a benefit to both organisation and customer. As a result, innovation
needs to be consciously managed, through focusing on supporting the right behaviour
and promoting the right culture. In addition, leadership has a critical role in
communicating the innovation strategy, in order to provide context and direction for
innovation within the organisation. Finally, support mechanisms for innovation are
particularly important in allowing for the implementation of innovation and taking that
innovation to market
Description
MBA - WBS
Keywords
Innovation management, Innovation