CONSUMER ACCEPTANCE OF ELECTRONIC PURSES AS A PAYMENT FOR LOW VALUE TRANSACTIONS

Thumbnail Image

Date

2011-10-20

Authors

van der Leij, Sybren

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

The purpose of this research was to determine whether electronic purse (e-purse) schemes could be positioned as alternatives to existing payment methods for low value transactions. The focus was on low value transactions since it was widely believed that this was the area for which e-purse schemes were best suited. The existing payment methods considered in this research included:  Credit Cards  Debit Cards  Cheques  Cash Conjoint analysis was used to analyse the contribution made by various attributes associated with payment methods towards the overall perception of the payment methods by consumers. It was determined that the cost of a transaction and the security the payment method offered against theft, were by far the most important requirements for the likely adoption of a payment method. This implied that PIN protected e-purse schemes were well suited for the low value transaction market.

Description

MBA thesis - WBS

Keywords

Consumer behaviour, Electronic payments, Banks and banking

Citation

Collections

Endorsement

Review

Supplemented By

Referenced By