Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa

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dc.citation.doi10.5901/mjss.2014.v5n9p23en_ZA
dc.citation.epage32en_ZA
dc.citation.issue9en_ZA
dc.citation.spage23en_ZA
dc.contributor.authorChinomona, R
dc.contributor.authorDubihlela, D
dc.date.accessioned2018-07-23T13:21:32Z
dc.date.available2018-07-23T13:21:32Z
dc.date.issued2014
dc.description.abstractNotwithstanding the increasing researches on consumer behaviour, there is a dearth of studies that have investigated the influence of customer satisfaction on customer trust, loyalty and repurchase intention in the African retailing context. Therefore, using a data set of 151 from retailers in Gauteng Province of South Africa, this study examines these relationships. All the posited five hypotheses are supported. The results indicate that the relationship between customer satisfaction and their trust, customer satisfaction and their loyalty, customer trust and their loyalty, customer loyalty and their repurchase intention and customer trust and their repurchase intention are positive in a significant way. The research paper discusses both academic and managerial implications of the results and future research directions are suggested.en_ZA
dc.description.librarianKIM2018en_ZA
dc.identifier.citationChinomona, R., & Dubihlela, D. (2014). Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa. Mediterranean Journal of Social Sciences, 5(9), 23-32en_ZA
dc.identifier.issn2039-2117
dc.identifier.urihttps://hdl.handle.net/10539/25158
dc.journal.titleMediterranean Journal of Social Sciencesen_ZA
dc.journal.volumeVol 5en_ZA
dc.language.isoenen_ZA
dc.rightsCopyright © MCSER-Mediterranean Center of Social and Educational Researchen_ZA
dc.subjectCustomer repurchase intentionen_ZA
dc.subjectCustomer satisfactionen_ZA
dc.subjectCustomer trusten_ZA
dc.subjectCustomer royaltyen_ZA
dc.titleDoes customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africaen_ZA
dc.typeArticleen_ZA
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