Attributes of an Employee Value Proposition valued by health-care workers employed by NPOs in South Africa

Abstract

ABSTRACT In an environment where there is high competition to attract talent, NPOs need to tailor and implement an Employee Value Proposition (EVP) that will attract and retain talented valued health-care workers (HCWs). This study investigated the attributes that were valued by HCWs employed by NPOs in South Africa. A quantitative methodology was used for the two stages of the study. A panel of experts utilised a survey to establish 18 attributes that they perceived were valued by HCWS. A total of 119 HCWs responded to a survey in order to identify the most valued attributes of an EVP. The Shotgun stochastic algorithm was used to establish the classification in the attributes desired by HCWs. The results of the study established that the total sample of 119 HCWs value autonomy, empowerment, manager quality, respect, employment security and compensation. Unlike other studies conducted on EVP, this research study found that HCWs did not value compensation most, but preferred attributes such as autonomy and empowerment. The study further revealed differences in the preferences of the different sub-groups. Results from the male group of HCWs aligned with those from the CLC, where it was found that males valued compensation most. Females desired respect and manager quality while males desired feedback and organisational stability. The nurses group preferred ethics in comparison with the allied worker group that substituted ethics for manager quality in their preference. The results for the clinic type of organisation revealed that empowerment was the most desired attribute while the service provider type of organisation valued ethics