RISK-MITIGATION STRATEGIES USED BY RETAIL

Abstract

The expansion of South African retailers into the rest of Africa incurs business risks that are different from normal business risks and the risks of doing business in other emerging markets. The literature on retailers focuses more on growth through globalisation and, to an extent, very generally on emerging markets. Africa presents its unique risks and characteristics for businesses that would like to expand into the rest of Africa. The report attempts to analyse critically the reasons behind South African retailers’ expansion into the rest of Africa. The report also analyses risk-mitigation strategies undertaken by South African retailers who are expanding into Africa. The report also examines what would make doing business in Africa easier for retailers