THE ROLE OF MARKETING IN THE COMPANY TURNAROUND PROCESS

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dc.contributor.authorKubheka, Makhosazana
dc.date.accessioned2011-10-07T10:18:49Z
dc.date.available2011-10-07T10:18:49Z
dc.date.issued2011-10-07
dc.descriptionMBA thesis - WBSen_US
dc.description.abstractWith the liberalisation of the South African economy, a number firms experienced tough times. Subsequently, management had to learn to lead companies through these tough times to avoid imminent failure. A number of studies have been done on market driven organisations and customer orientation in the normal day-to-day functioning of companies. This paper looks at role of marketing and customer orientation during the tough times, with a view of providing management with insights on how to apply marketing during the turnaround processen_US
dc.identifier.urihttp://hdl.handle.net/10539/10497
dc.language.isoenen_US
dc.subjectMarketingen_US
dc.subjectCompany turnarounden_US
dc.titleTHE ROLE OF MARKETING IN THE COMPANY TURNAROUND PROCESSen_US
dc.typeThesisen_US
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