Factors Influencing Investor Share Purchase Behaviour In South Africa
Date
2012-10-02
Authors
Lockley, David
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Abstract
The recent turmoil in the world’s equity markets has led many individuals to be
concerned with equities as an investment option. However equities remain an
important part of any individuals retirement planning. Despite the importance of
individual investment decisions, little is known about the factors that influence
them. This study identifies characteristics that are important to individual retail
investors using traditional conjoint analysis and ranks them according to their
relative importance. Cluster analysis and discriminant analysis are used to
identify subgroups with different attitudes and approaches to equity investing.
Four groups were identified in the sample each with distinctly different
investment approaches and goals. The results have implications for providers
of financial services to individual retail investors and also for those involved in
educating individual retail investors
Description
MBA thesis - WBS
Keywords
Stocks and shares, Johannesburg Securites Exchange