A post-training evaluation of a
Date
2011-06-24
Authors
van Steenderen, Margaret
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Abstract
The research problem was to evaluate a “Grow your Business” training course
that had been run amongst informal traders. The City of Johannesburg rolled
out the training course to 962 traders during 2005 and 2006. They contracted
Wits Enterprise to write the programme and to roll out the facilitation. The
programme ran over fourteen weeks, with a workshop once a week and was
aimed at providing business skills to traders.
The aim of this report is to see if the training is worthwhile running in similar
environments. Kirkpatrick’s Levels for evaluating training was identified as a
useful theoretical model to use to assist in the evaluation. The four levels are
theorised to be interlinked and are reaction, learning, behaviour and
organisational outcomes.
The approach was to take the outcomes of the course and to test them using
questions based on the various levels of Kirkpatrick’s model. This was done
through the administration of questionnaires, with a final count of 85 being used.
The overall findings for the course have been positive, with traders
recommending the course for others and overall showing positive responses.
After evaluation of the data it is recommended that this course be run in similar
settings.
Description
MBA - WBS
Keywords
Informal traders, Business courses