A Holistic Conceptual Framework
Date
2011-06-02
Authors
Padayachee, Kovilyn
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Abstract
Location technology can be applied in many situations of daily life and is
impacting many areas of business. The ability of business to deliver meaningful
services to mobile users is greatly increased by knowing the location and
context of the user, and the technology is reaching the point where these
possibilities can be turned into practical solutions. The technology has required
vastly complex efforts in standards and development issues to get to where it is
today. Customers and consumers are evolving with the technological
environment too and are becoming ever more demanding. However, the next
phases of customer satisfaction are seen to be in need of values other than only
the attributes of something that can be purchased, the need is for higher lifetime
values. By means of a literature review, this research attempts to find a
framework enabling the support of such values specifically through mobile
location services, focusing on the business-consumer domain.
The technology is difficult to handle, business processes required for such
enablement are missing, and social processes to incorporate a technology
increasing in daily use, aimed at higher values, have not yet coalesced. The
research attempts to fill this gap. The literature review finds that a holistic view
incorporating regulation, societal and consumer inputs together with the
business model concept viewed by industry and firms, is required to produce
the conceptual framework. Mobile related technological change causes
fundamental economic impacts on the market, consumers and individual
behaviour, the addition of location technologies could cause paradigmatic
change to the present system of economic and social activity. The system
continues to evolve also providing for the evolutionary needs of individuals
Description
MBA - WBS
Keywords
Location technology, Information technology, Mobile technology, Consumer behaviour