The adoption of VOIP technology by mobile network operators in South Africa.

Thumbnail Image

Date

2014-07-24

Authors

Pieton, Laurent Philippe

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

ABSTRACT Voice Over Internet Protocol (VOIP) is an example of convergence, bringing together telephony and Internet technologies. Convergence, brought about by rapid technological change and market liberalisation, is contributing to the evolution of the telecommunications sector by blending previously separate technologies to create new products and thus revolutionising markets and disrupting established business models. This research explores the adoption of VOIP technology by Mobile Network Operators in South Africa and considers whether the service introduction is a response to changes in the technological, market and regulatory landscape. The study also looks at the implementation of IP based services and the implication that these business developments have on the telecommunication sector. Semi-structured interviews were used to gain views and opinions from twenty four managers and senior executives at the leading mobile network operators, VOIP operators, technology vendors and consultants involved in the data and voice sectors. The key findings were that mobile network operators are uncertain about the financial viability of VOIP technology and the potential benefits that it provides. The new business units face challenges in implementing a disruptive technology due to a lack of support and synergies with their parent organisations. The implication of these findings is that value chains in the sector will be reconfigured as various market players configure themselves to address the needs of end customers. The study also concludes that the established operators are likely to have more difficulty in achieving success in delivering IP services to business customers while new market entrants are likely to outperform in exploiting a disruptive technology such a VOIP and will better address the needs of business customers.

Description

MBA Thesis 2013

Keywords

Internet telephony, Mobile communication systems

Citation

Collections

Endorsement

Review

Supplemented By

Referenced By