Factors affecting the adoption of electronic tolling tags in South Africa .
Date
2014-09-04
Authors
Dumbu, Pilot
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Abstract
ABSTRACT
Urban transport problems have plagued many governments. Traffic congestion,
road safety, traffic noise and pollution and infrastructure funding are some of the
issues that have forced governments to employ different measures. The South
African government took a position to install electronic tolling collection systems in
urban centres to address some of the issues. This study uses the extended
unified theory of acceptance and use of technology (UTAUT 2) to investigate
factors that influence the adoption of electronic tolling tags, a critical component of
the entire system. Opinions were gathered through online surveys from South
African drivers. Results of the quantitative structured equation model reveal that
social influence, effort expectancy, price value, performance expectancy and
hedonic motivation are the key factors that influence adoption. Different strategies
could be employed by traffic officials to encourage adoption including making the
electronic tolling tag compatible in all concessions; and, applying differential
pricing tariffs to discourage use of roads during peak periods.
Description
MBA 2013
Keywords
Toll roads ,Automation.