An investigation into the factors influencing the purchase intentions of smart wearable technology by students

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dc.citation.doi10.3991/ijim.v13i05.10255en_ZA
dc.contributor.authorNkonko, E.K.
dc.contributor.authorChiliya, N.
dc.contributor.authorChuchu, T.
dc.contributor.authorNdoro, T.
dc.date.accessioned2019-11-06T13:23:22Z
dc.date.available2019-11-06T13:23:22Z
dc.date.issued2019
dc.description.abstractThe purpose of this study was to examine the factors which influence the purchase intentions of Smart wearable technology by students in South Africa. The researchers, guided by literature developed a conceptual framework with five constructs, namely, product quality, design, price, consumer attitudes and purchase intentions. The study followed a quantitative research design. Data was collected from 416 registered students at a selected higher education institution in South Africa who were older than 18 years. Data analysis techniques comprised of structural equation modelling which focused on confirmatory factory analysis to confirm conceptual relations and causal relations between the factors. SPSS 23 and AMOS 23 software were used to perform the data analysis. The results revealed that product quality and product design had a significant positive effect on purchase intentions. Price and attitudes were found to be mediating the effect of product quality and product design on purchase intentions. The paper contributes to existing literature on the purchase intentions of Smart wearable technology. Furthermore, it provides technology organisations with adequate insight into the factors which influence the purchase of Smart wearable technology. © 2019 International Association of Online Engineering.en_ZA
dc.description.librarianTT2019en_ZA
dc.identifier.citationChuchu, T. , Ndoro, T. (2019) International Journal of Interactive Mobile Technologiesen_ZA
dc.identifier.issneISSN: 1865-7923
dc.identifier.urihttps://hdl.handle.net/10539/28367
dc.journal.linkhttps://doi.org/10.3991/ijim.v13i05.10255en_ZA
dc.journal.titleInternational Journal of Interactive Mobile Technologiesen_ZA
dc.journal.volume13en_ZA
dc.language.isoenen_ZA
dc.publisherInternational Association of Online Engineeringen_ZA
dc.subjectHigher educationen_ZA
dc.subjectMobile applicationen_ZA
dc.subjectStudentsen_ZA
dc.subjectTechnologyen_ZA
dc.titleAn investigation into the factors influencing the purchase intentions of smart wearable technology by studentsen_ZA
dc.typeArticleen_ZA
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