Reconciling different stakeholder perspectives on corporate social responsibility.
Date
2014-07-23
Authors
Murumba, George
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Abstract
Abstract
Corporate Social Responsibility (CSR) has gained prominence given negative
consequences of corporate action in the process of exploiting natural resources and
social capital, for profit. On the other hand, there are potential positive development
benefits that could accrue from CSR initiatives.
The objective of this research study is to query Corporate Social Responsibility by
looking at Corporate Social Responsibility and Corporate Social Investment related
policies, practices and strategies of Nedbank and Anglo Platinum and to investigate the
nature of their CSR engagements. It involved undertaking a theoretical and empirical
analysis that extended to a small sample of stakeholders. The ultimate objective was to
examine through the case studies, whether stakeholders share a common position and
expectation on Corporate Social Responsibility.
The main findings indicate that there is no significant divergence in the theoretical
aspects of Corporate Social Responsibility amongst the stakeholders. However, in
implementation, there are opposing stakeholder positions regarding Corporate Social
Responsibility.
Description
MM Thesis 2011
Keywords
Social responsibility of business -- South Africa.