The predictors of business performance in the investment management industry

Simple item page
dc.contributor.authorMgxaji, Bongekile
dc.date.accessioned2015-09-21T07:02:05Z
dc.date.available2015-09-21T07:02:05Z
dc.date.issued2015
dc.descriptionThesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015en_ZA
dc.description.abstractThis study aimed to investigate the influence of internal marketing, relationship quality and continuity as predictors of business performance in the investment management industry in South Africa. The tested relationships produced satisfactory results consistent with how they were hypothesised. Specifically, it appears that internal marketing has a positive impact on business performance. These results will have a beneficial outcome on investment management companies and may prompt them to align business strategies to focus more on internal customers which the employees. Relationship quality has a positive effect on business performance and seems to have an encouraging effect on their relationships that are long-term orientated. However, what is evident is that through the alignment of business strategies, it would be advised that investment management companies focus on the quality of relationships that they have with their clients, as this has a favourable result as indicated by the findings of the study. Finally, relationship continuity has a good impact, but there is no significant influence on business performance as indicated by the findings.en_ZA
dc.identifier.urihttp://hdl.handle.net/10539/18703
dc.language.isoenen_ZA
dc.subjectInternal marketingen_ZA
dc.subjectRelationship qualityen_ZA
dc.subjectBusiness performanceen_ZA
dc.titleThe predictors of business performance in the investment management industryen_ZA
dc.typeThesisen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Thesis_final_11-06-15_-_Bongi_-_Final[1].pdf
Size:
967.59 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ETD Collection