Employee choices for participating in corporate entrepreneurship in South Africa
Date
2014-01-09
Authors
Nikolov, Kristo Nikolov
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Abstract
Corporate entrepreneurship is identified as a means of achieving and sustaining long
term company competitive advantage. Furthermore, academic literature suggests that
corporate entrepreneurship leads to superior or increased company performance. In
order to launch and implement corporate entrepreneurship ventures, employers require
the participation of skilled, determined and passionate employees.
To improve the understanding and further strengthen the theoretical foundations of
corporate entrepreneurship incentive design, a conjoint choice analysis was modified
and utilised, based on existing academic literature. A survey was carried out on 167
South African corporate employees, examining the effects of risk, reward, exerted effort
and perceived probability of venture success as factors that influence employees’
willingness of participation in corporate entrepreneurship ventures. Using regression
techniques, conjoint part-worth utilities were calculated, thus determining the effect of
these factors. Furthermore, employee demographical characteristics were examined in
order to determine whether employees’ gender, past entrepreneurial experience and
years’ of work experience have an effect on the venture participation decision.
The evidence from the study showed a significant relationship between the factors
investigated and the employees’ decision to participate in a corporate venture. Moreover,
employees’ past entrepreneurial experience and years of work experience were found to
have an effect in the way that different employees perceive various factors pertaining to
the participation decision.
Description
MBA thesis
Keywords
Entrepreneurship, Corporate entrepreneurship