Factors that influence the use and

dc.contributor.authorHadebe, Xolani
dc.descriptionMBA - WBSen_US
dc.description.abstractThis study investigates attitudes of banking customers in South Africa towards the adoption of Internet banking. A research framework based on the diffusion of innovation theory was used to identify factors that would influence the adoption of Internet banking. This report has reviewed current literature and opinions about this innovative banking technology. It has also reviewed the factors, including consumer demographic characteristics, consumer perceptions toward Internet banking characteristics and social influences that affect use and adoption of Internet banking. This study also explains the methodology used in conducting 325 interviews to obtain primary information for this study. This study presents both the results of the 325 interviews and the analysis of these results, with graphs and figures to determine the extent that the factors studied influence customer adoption of Internet banking. The hypotheses of this research were tested with multiple linear regression analysis technique. The key findings revealed that demographic factors including age, income, education level and occupation have a relationship with the adoption of Internet banking. Psychological factors including perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, perceived cost and social influences were found to influence the adoption of Internet banking. The theoretical contributions and the practical implications of the findings are discussed and suggestions for future research are presenteden_US
dc.subjectInternet banking, South Africaen_US
dc.subjectBanks and bankingen_US
dc.titleFactors that influence the use anden_US