FACTORS INFLUENCING CONSUMER ADOPTION OF

Abstract

This study focuses on the factors that influence consumer adoption of liquefied petroleum gasoline as an alternative vehicle fuel in South Africa. Numerous factors emerged from the qualitative analysis, among the most notable of which was the influence of fuel cost savings. It was found that fleet operations achieved significant reductions in fuel theft, through liquefied petroleum gasoline uptake. The environmental benefit derived from LPG as an alternative fuel for vehicles was considered to be of far less consequence in the adoption decision process.