Levels of employee engagement in a South African retail organisation

Indurjeeth, Collin
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Employee engagement is a crucial phenomenon affecting the performance of South African organisations. The concept has been the focus of much attention in recent years yet lacks sufficient insight from a local perspective. The study was conducted in an effort to assist Pep Stores understand the current levels of engagement prevalent within the organisation. Levels of engagement were determined by identifying the dominant levers within the factors that affect engagement. The levers were then analysed to determine the influence they exerted on each factor. The research is quantitative and includes respondents from a significant geographical footprint of South Africa. A statistical analysis was conducted to determine the validity of the hypotheses. Findings confirm that the factors of human resource management, organisational culture, diversity and inclusion, leadership style, communication and performance management affect the levels of engagement within Pep Stores. The findings also identified equal opportunity, dignity and respect, views and opinions, fairness, information dissemination and effort as the dominant levers within their respective factors. Taking cognisance of the results of this research, Pep Stores may be able to address the levels of engagement prevalent within the organisation with a targeted approach.
MBA Thesis
Employee motivation -- South Africa, Personnel management -- South Africa,Retail trade -- South Africa.