Key Account Management in

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dc.contributor.author Lomax, Kevin
dc.date.accessioned 2011-05-12T08:19:57Z
dc.date.available 2011-05-12T08:19:57Z
dc.date.issued 2011-05-12
dc.identifier.uri http://hdl.handle.net/10539/9730
dc.description MBA - WBS en_US
dc.description.abstract Corporate banks in South Africa are undergoing a process of change in terms of how they manage their customer base. This is being driven by increasing competition, consolidation in the industry, increasingly onerous regulations, pressure on margins and increasingly sophisticated customers demanding more advanced products and better service. The purpose of this study was to establish current perceptions of corporate banking services and whether the current client relationship model is appropriate for corporate financial services in South Africa. A Key Account Management model for servicing key clients in South Africa was also developed and tested since existing models were found to be inappropriate en_US
dc.language.iso en en_US
dc.subject Key account management en_US
dc.subject Banks and banking en_US
dc.title Key Account Management in en_US
dc.type Thesis en_US


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