Key Account Management in
Date
2011-05-12
Authors
Lomax, Kevin
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Abstract
Corporate banks in South Africa are undergoing a process of change in terms of
how they manage their customer base. This is being driven by increasing
competition, consolidation in the industry, increasingly onerous regulations,
pressure on margins and increasingly sophisticated customers demanding more
advanced products and better service. The purpose of this study was to establish
current perceptions of corporate banking services and whether the current client
relationship model is appropriate for corporate financial services in South Africa. A
Key Account Management model for servicing key clients in South Africa was also
developed and tested since existing models were found to be inappropriate
Description
MBA - WBS
Keywords
Key account management, Banks and banking