Perceived Barriers to Consumer
Date
2011-04-19
Authors
Thornton, Philip
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Abstract
Internationally, mobile banking usage is growing, in South Africa the adoption of
mobile banking has been slow. The research considers the perceived barriers
users face when considering mobile banking, by using the Sarker and Wells
(2003) framework to consider the various issues that users face in relation to
handheld mobile devices. This research follows a qualitative process based on
interviews within an identified group of respondents to see what their perceived
barriers were to mobile banking. The interviews were analysed, based on the
propositions identified by the framework, in order to get an understanding of the
perceived barriers. It was found that some of the identified potential hindrances
were strong hindrances, and two hindrances were in fact weak influencers.
Description
MBA - WBS
Keywords
Banks and banking, Mobile banking