Alignment between Business and
Date
2011-06-09
Authors
Rogers, Neil Redfarn
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Abstract
In the current global economy leveraging information technology is essential to gain
competitive advantage. To achieve this, companies must align business and IT
strategies.
The objectives of this research were to establish the critical success factors
impacting the level of alignment between business and IT strategies in Colgate-
Palmolive (CP); to understand how well aligned CP is with respect to these factors;
to identify the tools most beneficial for alignment, and to develop a model to facilitate
the alignment process.
These objectives were achieved by conducting a survey using a quantitative
e-mailed questionnaire that was circulated to 126 middle and senior managers from
six departments within six global regions
Description
MBA - WBS
Keywords
Multi-national organisations, Information technology