Faculty of Humanities (ETDs)

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    Investigating constructions of beauty amongst young, urban, Black South African women as influenced by their socio-cultural contexts
    (University of the Witwatersrand, Johannesburg, 2024) Molaaphene, Puseletso; Mathebula, Mpho
    This qualitative study explored constructions of beauty amongst young, urban Black South African women as influenced by different socio-cultural contexts. Much of the literature on this subject focuses on the influence of Western culture on Black women’s conceptualization of beauty and nearly always points to the resultant negative self-perception that they go on to develop. The study applied phenomenology research design and qualitative approach in addressing the study objectives. A sample of six young Black women who were students at the University of the Witwatersrand participated in this study. Data was collected through semi-structured interviews, where participants were asked a series of open-ended questions that explored their perceptions and personal meaning-making of the concept of female beauty. True to the literature on the subject of female beauty, which highlights the multifaceted nature of this concept, major findings were that participants related in different ways to the construct of beauty. However, it was found that participants in this study employed new and evolved ways of thinking about beauty. For these young women, beauty was viewed as a personal choice, as emotive, as a state of health, moreover, as a marker of one’s lifestyle. This differs significantly from the traditional manner in which Black women’s ideas around beauty are usually explored – as mainly informed by Western culture. While they did not deny Western cultures influence on how they have come to understand beauty, the young women in this study communicated a sense of empowerment to think of beauty beyond these confines.
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    The aesthetic politics of skin tone and hair texture amongst black women in Diepkloof, Johannesburg
    (University of the Witwatersrand, Johannesburg, 2023) Kwinika, Makhawukana Akani; Katsaura, Obvious
    Beautification practices for Black women in South Africa reveal a complex interplay of cultural influences and individual affirmative choices. This research explores the societal factors that inspire Black women to beautify the surface-body, focusing on hair and skin, both locally and from an intra-racial perspective. The theories that the research borrows from are the Self- objectification theory, which explains the issues associated with bodily modifications and insecurities, and African Feminism, which examines the intersectionality of race, gender, and beauty standards, emphasizing the importance of examining the history of African women. Employing a qualitative methodology, data were collected through questionnaires and in-depth semi-structured interviews conducted in Diepkloof Zone 2, a Township situated in Soweto, Johannesburg, with a sample size of seven women. Thematic analysis was utilized for data analysis. The findings demonstrate that Black women’s beautification practices remain politicized globally, yet the Black beauty experience is multifaceted, ranging from personal to trivial. The study highlights the agency of Black women in redefining beauty standards globally and within the African continent, rather than merely adhering to Western norms. Recommendations include further exploration of Black women’s hair aesthetics to accommodate bald-headedness or short hair as a preference. Furthermore, to explore skin bleaching practices among Black women and understand the psychological implications of colourism and the yellow bone phenomenon beyond the internalization of whiteness.