4. Electronic Theses and Dissertations (ETDs) - Faculties submissions

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    Crisis management in the subscription video on demand industry in sub-Saharan Africa
    (University of the Witwatersrand, Johannesburg, 2024) Galeforolwe, Kelebogile; Gobind, Jenika
    This qualitative research aimed to explore crisis management approaches in the sub-Saharan Africa subscription video on demand industry by investigating past crisis experiences of subscription video on demand organisations. The study gathered insights from multiple sources, including literature and crisis management strategies, to provide informed data that the subscription video on demand industry can use to develop successful crisis management strategies. The subscription video on demand industry has high prospects of growth in sub-Saharan Africa. The purpose of the study was to create a multidisciplinary crisis management guideline for the subscription video on demand industry to handle crises effectively. The primary research question was to identify the appropriate crisis management approach for the subscription video on demand industry. The sub- questions related to the selected organisation's previous crisis management experiences, proactivity to avert crises, and the preparation for and coping with future crises in the sub-Saharan Africa subscription video on demand industry. The study aimed to bridge the gap found in published literature by exploring and investigating these research questions
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    Internal crisis communication strategies during the COVID-19 pandemic in the Gauteng Provincial Treasury department
    (University of the Witwatersrand, Johannesburg, 2023) Khumalo, Sindisiwe; Malindini, Kholiswa
    Never has there been a greater demand for internal communication than under COVID-19. It has spread uncertainty within organizations, reduced trust, and had a massive impact on individuals. This research examined the internal crisis communication strategies in the Gauteng Provincial Treasury (GPT) during the COVID-19 pandemic. Specifically, looking at identifying internal crisis communication strategies implemented by the Gauteng Provincial Treasury in response to the pandemic, how employees perceive existing strategies, and their preferred communication strategies during a crisis. The study employed an exploratory qualitative research methodology. To gain detailed insight into the internal crisis communication of the Gauteng Provincial Treasury, the researcher used semi-structured face-to-face interviews as a research instrument. First, the researcher interviewed a GPT communication manager to gain information on the internal crisis communication strategies utilized by the Department during the pandemic. The second set of interviews consisted of 12 employees of the GPT to examine their perceptions of the internal crisis communication strategies utilized by the Department and their views on how they would like to be communicated during a crisis (COVID-19 pandemic). The results revealed that the Gauteng Provincial Treasury implemented the Transparency strategy by providing employees with information about what had occurred and the steps taken; the department intended to lower the uncertainty brought on by the crisis and subsequently foster a sense of security among employees. However, failing to provide timely and consistent communication during the crisis negatively influenced employees’ perception of that communication